The Women’s Tennis Association has entered into a new multi-year partnership with Accenture aimed at modernizing the digital infrastructure behind…
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SQAIRZ Launches XRZ2™ Pickleball Shoe Built for Stability and Power
WINDHAM, NH — SQAIRZ today announced the launch of the XRZ2™, the next evolution of its performance pickleball footwear, engineered…
Gatorade Targets Women’s Performance Gap With Multi-Year Science Initiative
Gatorade is making a significant strategic push into women’s performance science with the launch of “Body of Science,” a multi-year…
OLLY and Naomi Osaka Launch Mental Health Campaign, Signaling Deeper Convergence of Wellness, Advocacy and Brand Purpose
As Mental Health Awareness Month continues to evolve into a major platform for brand-led social impact, OLLY has partnered with…
ŌURA Secures Landmark USTA Partnership, Bringing Wearable Performance Tech to the US Open Stage
The convergence of performance science and racquet sports is accelerating, as ŌURA has been named the official wearable fitness device…
Pongbot Aligns with Cam Jordan Foundation, Spotlighting AI Training Tech Through Pickleball Philanthropy
Pongbot has been named the presenting sponsor of the 2nd Annual Cam Jordan Foundation Pickleball Tournament—positioning its emerging AI-powered training…
Heineken 0.0 Taps Serena Williams to Anchor Global Padel Strategy as Social Sport Momentum Accelerates
As padel continues its emergence as a global participation sport, major consumer brands are increasingly aligning with its social-first appeal—and…
US Squash Announces Historic Partnership with Hightower
Hightower Signs Sports Sponsorship to Become US Squash’s Exclusive “Official Wealth Management Partner” Multi-year Partnership Signifies Largest Corporate Partnership in…
Inaugural $100,000 US Open TYPTI Championship Launches In Los Angeles May 20-24 at Calabasas Pickleball Club
TYPTI Founder Steve Bellamy Also Announces ITA $25,000 Collegiate / Professional / Amateur Event at Barnes Tennis Center In San…
Veolia Deepens Sustainability Play as Pickleball Scales, Extending PPA Partnership Into Year Three
As pickleball continues its rapid ascent as America’s fastest-growing sport, sustainability is emerging as a parallel priority—and global environmental services…
Genie Bouchard Partners With Park Place Technologies as Pickleball’s Commercial Appeal Continues to Surge
As pickleball’s audience expands beyond the courts and into mainstream business culture, brands are increasingly turning to high‑profile athletes to…
Arizona Project Moves Forward as World’s Largest Indoor Pickleball and Padel Venue Clears Permitting
A major milestone has been reached in one of the most ambitious racquet‑sport facility developments to date, as Caliber and…
Luxury Resorts Embrace Padel as Four Seasons Ocean Club Expands Racquet and Wellness Strategy in the Bahamas
As padel continues its rise beyond urban clubs and into premium lifestyle destinations, luxury hospitality brands are finding new ways…
PickleRage Taps Veteran Operator Rich DeStasio as CEO to Guide National Expansion
As consumer demand for experiential fitness and social recreation continues to rise, companies at the intersection of sport and lifestyle…
HEAD Introduces SQUARED Platform, Redefining the Power–Comfort Tradeoff in Racquet Design
In a category long defined by compromise, HEAD is attempting to reset the performance equation with the launch of its…
ESPN Doubles Down on Pickleball Spectacle with Prime-Time Ares Pickleball Slam 4
In a continued push to mainstream pickleball through entertainment-driven formats, ESPN will air the fourth edition of the Ares Pickleball…
BOAST Introduces “Country Air” Colorway for Spring 2026
BOAST, the Original American Tennis Brand known for its irreverent take on country club style, has introduced a fresh seasonal…
Singapore Stakes Its Claim as Asia’s Pickleball Hub with Inaugural EPIC World Championship
Singapore is positioning itself at the center of pickleball’s global expansion with the launch of the inaugural EPIC World Championship…
Ping-Pong Diplomacy at 55: Global Media and Sport Reignite a Historic Bridge Between Nations
More than five decades after a table tennis exchange reshaped global geopolitics, a high-profile commemoration in Beijing is underscoring the…
Shutterstock Studios and Carvana PPA Tour Launch “PARTNERS”
Signaling a New Era of Branded Sports Storytelling in Pickleball As pickleball continues its rapid ascent into mainstream sports culture,…
