The HotelPlanner Tennis Tour has announced a new partnership with Tecnifibre aimed at providing emerging professional tennis players with equipment,…
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Agassi Sports Entertainment Launches Global ‘Let’s Play’ Pickleball and Padel Platform
Agassi Sports Entertainment (ASE) is making a major move into the club and facility business with the launch of “Let’s…
adidas Blends Heritage Style with Modern Performance for 2026 U.S. Tennis Season
adidas is taking a nostalgic approach to this year’s U.S. tennis season, unveiling three new apparel collections that combine vintage-inspired…
Heineken 0.0 and Serena Williams Give Classic US Open Tickets a “Second Serve”
Heineken 0.0 is turning tennis nostalgia into a once-in-a-lifetime fan experience through a new campaign with global ambassador Serena Williams….
BOAST Names Adam Black Head of Padel to Lead Global Growth Strategy
PALM BEACH, FL & LONDON, UK — BOAST today announced the appointment of Adam Black as Head of Padel, reinforcing…
Trinity Courts Debuts at The Laguna Bali, Expanding Racquet Sports in Luxury Travel
Luxury hospitality and racquet sports continue to converge as The Laguna, a Luxury Collection Resort & Spa, Nusa Dua, Bali…
Waldorf Astoria Brings Luxury and Tennis Together With Grand Ballroom Invitational
Luxury hospitality and racquet sports will converge in dramatic fashion this summer as Waldorf Astoria Hotels & Resorts launches its…
Winston-Salem Open Announces LET as the Official Tennis String Recycling Partner
The first professional tournament partnership of its kind will transform polyester string used on the tournament’s courts into high-performance apparel…
Intennse Championship Weekend Set to Begin on Friday With Bata Trophy on the LINE
Bata Trophy to be presented following Saturday’s Championship Match; limited tickets remaining ATLANTA, GA — The INTENNSE regular season concluded…
PENN Unveils New Pro Penn Marathon Tennis Ball with Enhanced Durability
PHOENIX, Ariz. — PENN has introduced the latest generation of its flagship Pro Penn Marathon tennis ball, featuring engineering enhancements…
Psycho Bunny Serves Up Multi-Year Partnership with USA Padel
MONTREAL — Premium lifestyle apparel brand Psycho Bunny is expanding its presence in racquet sports through a new multi-year partnership…
World of Hyatt Named Official Hotel Sponsor of Laver Cup London 2026
LONDON — World of Hyatt has been named the official hotel sponsor of the Laver Cup London 2026, extending the…
Wilson Launches New Defyer™ Racket Collection: Engineered for Maximum Spin
CHICAGO — Wilson Sporting Goods has introduced Defyer™, a new performance tennis racquet franchise engineered to deliver maximum spin and…
Kellogg’s Raisin Bran Serves Up ‘The Fibes’ in Creative Major League Pickleball Partnership
Major League Pickleball is adding a healthy dose of humor to its 2026 Mid-Season Tournament through an unexpected brand activation…
Quail Creek Country Club’s Jose Pastrello Leads the Adoption of Fastest-growing Racquet Sport in Southwest Florida
Naples, Fla. – Jose Pastrello, director of court sports at Quail Creek Country Club (Quail Creek) and newly inducted president…
Paddletek Expands Pickleball Portfolio with PIKKL Acquisition, Signs Johnson Family and Hurricane Tyra Black
The Paddletek Group has made one of the biggest moves of the 2026 pickleball season, announcing both the acquisition of…
Pickleball Kingdom Brings Indoor Pickleball to California’s Tri-Valley
Pickleball Kingdom continues its rapid national expansion with the announcement of a new indoor facility in Livermore, California, bringing the…
NCAA Settlement Opens New Era for Tennis Prize Money Rules
A landmark legal settlement could reshape the pathway from junior tennis to the college game after a federal judge granted…
Flexjet Renews Sponsorship of Laver Cup for London 2026
The Laver Cup has secured the return of one of its premium partners, with luxury private aviation provider Flexjet renewing…
Novak Djokovic Joins General Atlantic as Global Strategic Advisor
Novak Djokovic is adding another role to his résumé, joining global investment firm General Atlantic as its new Global Strategic…
