Blueair is expanding its presence in professional tennis, signing American ATP star Tommy Paul as its newest athlete ambassador as the air wellness brand continues to connect its products with athletic performance, recovery and overall wellbeing.
Paul, currently ranked No. 21 in the world, officially unveiled the partnership during an appearance at Blueair’s VIP suite. The former junior world No. 1 turned professional in 2015 and has established himself as one of the leading American players on the ATP Tour, with the company highlighting his recent Grand Slam performances and career-best season.
The partnership centers on Blueair’s positioning of indoor air quality as another component of an athlete’s performance and recovery routine. Paul said the relationship was a natural fit because of the importance he places on breathing, sleeping and recovering effectively both at home and while traveling on tour.
Paul joins a growing group of tennis players associated with the Swedish-founded air wellness company. Blueair previously partnered with American star Jessica Pegula, including a 2026 US Open activation built around a limited-edition version of the company’s AlwaysCool handheld fan.
Blueair CEO Andy Lu said Paul represents a generation of athletes that takes rest and recovery as seriously as competition. The signing also gives the brand another prominent American tennis personality as it builds its sports-marketing strategy around the intersection of wellness, performance and lifestyle.
Beyond tennis, Paul and his wife operate the Kids Outdoors Foundation, an organization focused on providing children with greater access to sports regardless of their families’ financial circumstances.
Founded in Sweden in 1996, Blueair is celebrating its 30th year in 2026 and markets a range of air purification and indoor air-quality products designed to reduce airborne pollutants and allergens and improve home environments.
