The inaugural World Sports Economy Summit launched in London this week, positioning itself as a new international platform focused on…
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Global investment manager VanEck has been named the Exclusive ETF Partner of the Anglo American Padel Cup, marking another sign…
SeatGeek is expanding its presence in professional tennis through a new partnership with Beemok Sports & Entertainment, becoming the official…
The Women’s Tennis Association has entered into a new multi-year partnership with Accenture aimed at modernizing the digital infrastructure behind…
WINDHAM, NH — SQAIRZ today announced the launch of the XRZ2™, the next evolution of its performance pickleball footwear, engineered…
Gatorade is making a significant strategic push into women’s performance science with the launch of “Body of Science,” a multi-year…
The Women’s Tennis Association has entered into a new multi-year partnership with Accenture aimed at modernizing the digital infrastructure behind…
WINDHAM, NH — SQAIRZ today announced the launch of the XRZ2™, the next evolution of its performance pickleball footwear, engineered…
Gatorade is making a significant strategic push into women’s performance science with the launch of “Body of Science,” a multi-year…
As Mental Health Awareness Month continues to evolve into a major platform for brand-led social impact, OLLY has partnered with…
The convergence of performance science and racquet sports is accelerating, as ŌURA has been named the official wearable fitness device…
Pongbot has been named the presenting sponsor of the 2nd Annual Cam Jordan Foundation Pickleball Tournament—positioning its emerging AI-powered training…
As padel continues its emergence as a global participation sport, major consumer brands are increasingly aligning with its social-first appeal—and…
Hightower Signs Sports Sponsorship to Become US Squash’s Exclusive “Official Wealth Management Partner” Multi-year Partnership Signifies Largest Corporate Partnership in…
TYPTI Founder Steve Bellamy Also Announces ITA $25,000 Collegiate / Professional / Amateur Event at Barnes Tennis Center In San…
As pickleball continues its rapid ascent as America’s fastest-growing sport, sustainability is emerging as a parallel priority—and global environmental services…
As pickleball’s audience expands beyond the courts and into mainstream business culture, brands are increasingly turning to high‑profile athletes to…
Arizona Project Moves Forward as World’s Largest Indoor Pickleball and Padel Venue Clears Permitting
A major milestone has been reached in one of the most ambitious racquet‑sport facility developments to date, as Caliber and…
As padel continues its rise beyond urban clubs and into premium lifestyle destinations, luxury hospitality brands are finding new ways…
As consumer demand for experiential fitness and social recreation continues to rise, companies at the intersection of sport and lifestyle…
In a category long defined by compromise, HEAD is attempting to reset the performance equation with the launch of its…
In a continued push to mainstream pickleball through entertainment-driven formats, ESPN will air the fourth edition of the Ares Pickleball…
BOAST, the Original American Tennis Brand known for its irreverent take on country club style, has introduced a fresh seasonal…
Singapore is positioning itself at the center of pickleball’s global expansion with the launch of the inaugural EPIC World Championship…
More than five decades after a table tennis exchange reshaped global geopolitics, a high-profile commemoration in Beijing is underscoring the…
Signaling a New Era of Branded Sports Storytelling in Pickleball As pickleball continues its rapid ascent into mainstream sports culture,…
