MLTT’s 2026–27 season will put every match on YouTube and DAZN while adding television and streaming distribution across the U.S.,…
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The German star defeated American Ben Shelton in New York, adding the US Open crown to his French Open victory…
A new three-year global rights agreement will bring ATP Tour events to immersive headsets in 360-degree 3D and 14K, beginning…
One of padel’s most recognizable figures is entering the final chapter of an extraordinary career. Miguel Lamperti is approaching his…
The new West Michigan facility combines year-round indoor pickleball, golf simulators and player programming with an effort to bring organized…
The newly created leadership role puts Thielen in charge of revenue channels, emerging brands and marketing as Selkirk accelerates its…
One of padel’s most recognizable figures is entering the final chapter of an extraordinary career. Miguel Lamperti is approaching his…
The new West Michigan facility combines year-round indoor pickleball, golf simulators and player programming with an effort to bring organized…
The newly created leadership role puts Thielen in charge of revenue channels, emerging brands and marketing as Selkirk accelerates its…
Rally and the American Team Pickleball League (ATPL) have formed a national growth partnership aimed at expanding standardized team-based pickleball…
TENNIIX is bringing artificial intelligence onto the practice court with the debut of TENNIIX Pro, which the company bills as…
Blueair is expanding its presence in professional tennis, signing American ATP star Tommy Paul as its newest athlete ambassador as…
Laykold is marking its 100th anniversary on one of tennis’ biggest stages, returning as the Official Surface of the US…
Horseshoe Bay Resort in the Texas Hill Country has broken ground on a $10 million racquet sports expansion, adding four…
The Picklr’s Central Indiana clubs have introduced a new Minor League Pickleball team through an exclusive affiliation with the St….
Veolia is expanding its sustainability initiatives with the Carvana PPA Tour, bringing water conservation, recycling and waste-reduction programs to two…
USTA Coaching has surpassed 17,000 community members in its first year, underscoring the growing need for qualified instructors as U.S….
IBM is bringing the US Open back to the heart of Manhattan with a free, four-day fan experience at Madison…
Dunkin’ is getting into the swing of tennis season with a collection of limited-edition drinks, collectibles, merchandise and fan experiences…
Tennis provided the stage for a striking demonstration of advances in artificial intelligence and robotics as humanoid robots developed by…
Chipotle Mexican Grill is putting extra incentive behind Taylor Fritz’s run in New York, launching a tennis-themed promotion that will…
JPMorganChase is marking a major sponsorship milestone at this year’s US Open, celebrating 45 years of partnership with the tournament…
Ace Pickleball Club is expanding its reach beyond the court with the launch of a new media platform designed to…
adidas is bringing back Billie Jean King’s iconic Blue Suede Shoe, worn during the historic 1973 “Battle of the Sexes”…
Alliant Insurance Services is returning to the US Open for a third consecutive year with an athlete-focused campaign that uses…
Blueair is bringing its athlete partnership with American tennis star Jessica Pegula to the product side, launching a limited-edition version…
