CHICAGO — Wilson Sporting Goods has introduced Defyer™, a new performance tennis racquet franchise engineered to deliver maximum spin and…
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Major League Pickleball is adding a healthy dose of humor to its 2026 Mid-Season Tournament through an unexpected brand activation…
CHICAGO — The Paddletek Group has made one of the most significant moves of the 2026 pickleball season, announcing both…
Naples, Fla. – Jose Pastrello, director of court sports at Quail Creek Country Club (Quail Creek) and newly inducted president…
The Paddletek Group has made one of the biggest moves of the 2026 pickleball season, announcing both the acquisition of…
Pickleball Kingdom continues its rapid national expansion with the announcement of a new indoor facility in Livermore, California, bringing the…
Naples, Fla. – Jose Pastrello, director of court sports at Quail Creek Country Club (Quail Creek) and newly inducted president…
The Paddletek Group has made one of the biggest moves of the 2026 pickleball season, announcing both the acquisition of…
Pickleball Kingdom continues its rapid national expansion with the announcement of a new indoor facility in Livermore, California, bringing the…
A landmark legal settlement could reshape the pathway from junior tennis to the college game after a federal judge granted…
The Laver Cup has secured the return of one of its premium partners, with luxury private aviation provider Flexjet renewing…
Novak Djokovic is adding another role to his résumé, joining global investment firm General Atlantic as its new Global Strategic…
The International Tennis Federation has officially entered a new chapter, unveiling its new identity as World Tennis and introducing a…
Top players from across the country will compete in Pennsylvania from August 7-9 at the first national championship in U.S….
MELBOURNE, VICTORIA, AUSTRALIA and PONTE VEDRA BEACH, FLORIDA – Tennis Australia (TA) and the PGA TOUR today announced a new…
Canadian-based Bounce Padel Courts has announced a strategic partnership with Mondo, the global sports surfacing manufacturer whose synthetic turf is…
The indoor pickleball boom continues across the Midwest as The Picklr opened its newest Indiana facility in Avon, marking another…
The intersection of pickleball and artificial intelligence took another step forward this week as PlayerU Software Solutions officially launched its…
Agassi Sports Entertainment (ASE) has strengthened its push into sports technology, coaching education, and digital media by signing legendary tennis…
Ten years before pickleball became a national phenomenon, Kansas City entrepreneur Dave Johnson saw an opportunity to create something larger…
New Braunfels, Texas — Cliff Drysdale Tennis (CDT) and Peter Burwash International (PBI) announced a brand partnership with BOAST. Through…
Tennis icon Serena Williams is bringing her influence from the court to the kitchen through a new partnership with meal…
Sports technology giant Sportradar has extended its exclusive agreement with the All England Lawn Tennis and Croquet; it secures official…
Artificial intelligence is taking center court in British tennis this summer as Infosys and the Lawn Tennis Association (LTA) unveil…
Luxury Developments Embrace Experiential Sports Amenities The convergence of luxury real estate, hospitality, and pickleball has reached a new milestone…
Pickleball lifestyle coffee brand expands direct-to-consumer offerings and wholesale opportunities for pickleball facilities, specialty retailers, and sporting goods partners. Kitchen…
