As pickleball equipment innovation accelerates, a new product launch is targeting one of the sport’s most persistent performance issues: paddle…
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Pickleball Kingdom is continuing its aggressive California growth strategy with plans to open a new indoor club in Livermore, further…
hydration company Once Upon a Coconut is leaning into fan engagement with a national sweepstakes tied to the 2026 DoorDash…
AI tennis training company Acemate has introduced a major software upgrade designed to evolve its robotic tennis system from a…
World Team Tennis is preparing for a high-profile return in 2026, reviving one of professional tennis’ most recognizable alternative formats…
Hollywood stars, television personalities, and sports figures are set to take the court for the inaugural Emmys Pickleball Slam, a…
AI tennis training company Acemate has introduced a major software upgrade designed to evolve its robotic tennis system from a…
World Team Tennis is preparing for a high-profile return in 2026, reviving one of professional tennis’ most recognizable alternative formats…
Hollywood stars, television personalities, and sports figures are set to take the court for the inaugural Emmys Pickleball Slam, a…
Carlos Alcaraz has been named Global Brand Ambassador for Ant International, marking another major commercial partnership for one of tennis’…
Paddletek is continuing its push into next-generation paddle technology with the launch of the Honeyfoam TKO-X, a new performance-focused pickleball…
–Two iconic brands unite to deliver a performance-driven collection inspired by patriotism and timeless racquet sport culture– PALM BEACH, FL…
Together, the companies aim to broaden access to pickleball while serving a wider range of players through distinct, complementary brands….
The inaugural World Sports Economy Summit launched in London this week, positioning itself as a new international platform focused on…
Global investment manager VanEck has been named the Exclusive ETF Partner of the Anglo American Padel Cup, marking another sign…
SeatGeek is expanding its presence in professional tennis through a new partnership with Beemok Sports & Entertainment, becoming the official…
The Women’s Tennis Association has entered into a new multi-year partnership with Accenture aimed at modernizing the digital infrastructure behind…
WINDHAM, NH — SQAIRZ today announced the launch of the XRZ2™, the next evolution of its performance pickleball footwear, engineered…
Gatorade is making a significant strategic push into women’s performance science with the launch of “Body of Science,” a multi-year…
As Mental Health Awareness Month continues to evolve into a major platform for brand-led social impact, OLLY has partnered with…
The convergence of performance science and racquet sports is accelerating, as ŌURA has been named the official wearable fitness device…
Pongbot has been named the presenting sponsor of the 2nd Annual Cam Jordan Foundation Pickleball Tournament—positioning its emerging AI-powered training…
As padel continues its emergence as a global participation sport, major consumer brands are increasingly aligning with its social-first appeal—and…
Hightower Signs Sports Sponsorship to Become US Squash’s Exclusive “Official Wealth Management Partner” Multi-year Partnership Signifies Largest Corporate Partnership in…
TYPTI Founder Steve Bellamy Also Announces ITA $25,000 Collegiate / Professional / Amateur Event at Barnes Tennis Center In San…
As pickleball continues its rapid ascent as America’s fastest-growing sport, sustainability is emerging as a parallel priority—and global environmental services…
