Performance apparel brand SXY is accelerating its expansion in professional pickleball, announcing a series of strategic partnerships that position the…
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Luxury spirits brand CÎROC Vodka is stepping firmly into the racquet-sports spotlight, naming its CÎROC Athletic Club as the driving…
As pickleball and padel continue to surge, retailers are being pushed to rethink how consumers discover, evaluate, and ultimately purchase…
Agassi Sports Entertainment Corp. is adding seasoned executive firepower as it builds out its racquet-sports platform, appointing George Mackin as…
WINDHAM, NH – SQAIRZ, the performance-focused leader in pickleball footwear, today announced a new partnership with DUPR (Dynamic Universal Pickleball Rating),…
Celebrating 50th anniversary The PTR/PPR International Racquets Conference is set to return to Florida in 2026, bringing the global racquet sports community…
Agassi Sports Entertainment Corp. is adding seasoned executive firepower as it builds out its racquet-sports platform, appointing George Mackin as…
WINDHAM, NH – SQAIRZ, the performance-focused leader in pickleball footwear, today announced a new partnership with DUPR (Dynamic Universal Pickleball Rating),…
Celebrating 50th anniversary The PTR/PPR International Racquets Conference is set to return to Florida in 2026, bringing the global racquet sports community…
The Vasco Group has added Schubert Tennis to its growing national platform, reinforcing its strategy to build a scaled, end-to-end…
Swiss watchmaker Rado has been named the Official Timekeeper of the Nexo Dallas Open, marking a high-profile debut as the…
Recovery-focused brand Picklebalm is doubling down on elite athlete alignment, announcing a new partnership with Kate Fahey, the world’s No….
Jannik Sinner and Allianz Group have announced a multi-year global partnership, naming Allianz an official partner of the four-time Grand…
Get ready for an inspiring day of growth and connection at the WCRS Tennis Professional Development Event! We’ll dive into…
NOX has launched a new winter textile collection designed to keep padel players comfortable, stylish, and performance-ready during colder conditions….
Breeden joins as strategic advisor as company advances first U.S. location and national expansion plans Miami, FL — No Strings,…
The Zing Zang Championship Court will once again serve as the centerpiece of the US Open Pickleball Championships in 2026,…
RSPA and Völkl Tennis announce a partnership aligning professional instruction with player-centric equipment to improve learning and performance. MIAMI, FL…
Laykold will begin its centenary year as the official court surface of the Abu Dhabi Open, with the 2026 edition…
Paddletek Group has launched the Reserve Honeyfoam™, a limited-edition pickleball paddle that represents the company’s first foam-based design and the…
The new sport debuts today with professional, amateur, collegiate, and high school competitions, major partnerships, and a growing national infrastructure…
DAOU Brings Signature Lounge and Immersive Wine Experience to the 2026 Nexo Dallas Open Tennis Tournament, February 7–15. PASO ROBLES,…
PHOENIX, AZ. – Pickleball Kingdom is proud to announce that the winners of Pickleball Kingdom Paddle Battle, the first-ever pickleball…
Premier Indoor Pickleball Franchise Announces New Location Serving Austin’s Active Community AUSTIN, TX – PickleRage, a premier indoor pickleball club…
Pickleball remains the fastest-growing sport in America, with U.S. adult participation increasing approximately sixfold from 2019 to 2024 First external…
A marquee weekend of world-class padel and Miami-level entertainment with a post match party with 50 Cent MIAMI, FL – Reserve…
