Huawei is expanding the sports capabilities of its HUAWEI WATCH FIT 5 Series through a growing ecosystem of third-party applications…
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PALM BEACH, FL & MANCHESTER, UK — BOAST is proud to announce its partnership with the BPA Network as…
Caliber has launched a tokenized real estate investment offering tied to PURE Pickleball & Padel, marking the alternative asset manager’s…
ŌURA has signed American tennis stars Coco Gauff and Taylor Fritz to long-term brand ambassador partnerships, adding two of the…
Paddletek has been named the official paddle and ball partner of Chicken N Pickle in a new multi-year collaboration that…
Agassi Sports Entertainment (ASE) and USTA Coaching have entered into a multi-year collaboration aimed at modernizing tennis instruction by combining…
ŌURA has signed American tennis stars Coco Gauff and Taylor Fritz to long-term brand ambassador partnerships, adding two of the…
Paddletek has been named the official paddle and ball partner of Chicken N Pickle in a new multi-year collaboration that…
Agassi Sports Entertainment (ASE) and USTA Coaching have entered into a multi-year collaboration aimed at modernizing tennis instruction by combining…
American Express is expanding its presence at the 2026 US Open with a new slate of interactive fan experiences and…
Record-breaking prize money headlines Padel Haus’s third year hosting the tournament, as the event joins National Padel Month BROOKLYN, N.Y….
The HotelPlanner Tennis Tour has announced a new partnership with Tecnifibre aimed at providing emerging professional tennis players with equipment,…
Agassi Sports Entertainment (ASE) is making a major move into the club and facility business with the launch of “Let’s…
adidas is taking a nostalgic approach to this year’s U.S. tennis season, unveiling three new apparel collections that combine vintage-inspired…
Heineken 0.0 is turning tennis nostalgia into a once-in-a-lifetime fan experience through a new campaign with global ambassador Serena Williams….
PALM BEACH, FL & LONDON, UK — BOAST today announced the appointment of Adam Black as Head of Padel, reinforcing…
Luxury hospitality and racquet sports continue to converge as The Laguna, a Luxury Collection Resort & Spa, Nusa Dua, Bali…
Luxury hospitality and racquet sports will converge in dramatic fashion this summer as Waldorf Astoria Hotels & Resorts launches its…
The first professional tournament partnership of its kind will transform polyester string used on the tournament’s courts into high-performance apparel…
Bata Trophy to be presented following Saturday’s Championship Match; limited tickets remaining ATLANTA, GA — The INTENNSE regular season concluded…
PHOENIX, Ariz. — PENN has introduced the latest generation of its flagship Pro Penn Marathon tennis ball, featuring engineering enhancements…
MONTREAL — Premium lifestyle apparel brand Psycho Bunny is expanding its presence in racquet sports through a new multi-year partnership…
LONDON — World of Hyatt has been named the official hotel sponsor of the Laver Cup London 2026, extending the…
CHICAGO — Wilson Sporting Goods has introduced Defyer™, a new performance tennis racquet franchise engineered to deliver maximum spin and…
Major League Pickleball is adding a healthy dose of humor to its 2026 Mid-Season Tournament through an unexpected brand activation…
Naples, Fla. – Jose Pastrello, director of court sports at Quail Creek Country Club (Quail Creek) and newly inducted president…
