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Agassi Sports Entertainment (ASE) has strengthened its push into sports technology, coaching education, and digital media by signing legendary tennis…

Tennis icon Serena Williams is bringing her influence from the court to the kitchen through a new partnership with meal…

Hollywood stars, television personalities, and sports figures are set to take the court for the inaugural Emmys Pickleball Slam, a…

Carlos Alcaraz has been named Global Brand Ambassador for Ant International, marking another major commercial partnership for one of tennis’…

As padel continues its emergence as a global participation sport, major consumer brands are increasingly aligning with its social-first appeal—and…

As pickleball’s audience expands beyond the courts and into mainstream business culture, brands are increasingly turning to high‑profile athletes to…

The youth movement in professional pickleball continues to gain momentum—and it’s getting younger, faster, and more commercially compelling. The latest…

ATLANTA, GA — INTENNSE™, the revolutionary professional tennis league redefining the sport with its fast-paced, team-based format, today announced that…

Centerline Athletics is leaning into pickleball’s growing competitive identity, announcing a partnership with NFL Hall of Famer Terrell Owens as…

European sports and lifestyle brand CRIVIT has announced a new international partnership with tennis legend Stefanie Graf, launching a global…

        Financial services brands continue to deepen their alignment with racquet sports, and Protective Life Corporation is…

A new longform feature highlighting the legacy of South Asian tennis pioneers is drawing global attention to the intersection of…

Performance apparel brand SXY is accelerating its expansion in professional pickleball, announcing a series of strategic partnerships that position the…

Agassi Sports Entertainment Corp. is adding seasoned executive firepower as it builds out its racquet-sports platform, appointing George Mackin as…

Recovery-focused brand Picklebalm is doubling down on elite athlete alignment, announcing a new partnership with Kate Fahey, the world’s No….

Jannik Sinner and Allianz Group have announced a multi-year global partnership, naming Allianz an official partner of the four-time Grand…

Breeden joins as strategic advisor as company advances first U.S. location and national expansion plans Miami, FL  — No Strings,…

Most Successful Doubles Champions in Tennis History to Serve as Pulse Partners ATLANTA   — Bob and Mike Bryan, the…