The indoor pickleball boom continues across the Midwest as The Picklr opened its newest Indiana facility in Avon, marking another…
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PlayerU Launches AI-Powered Pickleball Training App on Apple and Google Platforms
The intersection of pickleball and artificial intelligence took another step forward this week as PlayerU Software Solutions officially launched its…
Agassi Sports Entertainment Adds Darren Cahill to Drive Coaching and AI Expansion
Agassi Sports Entertainment (ASE) has strengthened its push into sports technology, coaching education, and digital media by signing legendary tennis…
Chicken N Pickle Marks 10 Years of Community-Driven Pickleball
Ten years before pickleball became a national phenomenon, Kansas City entrepreneur Dave Johnson saw an opportunity to create something larger…
Cliff Drysdale Tennis and Peter Burwash International Announce Brand Partnership with BOAST
New Braunfels, Texas — Cliff Drysdale Tennis (CDT) and Peter Burwash International (PBI) announced a brand partnership with BOAST. Through…
Serena Williams Teams with Factor to Serve Up Food & Performance
Tennis icon Serena Williams is bringing her influence from the court to the kitchen through a new partnership with meal…
Sportradar Secures Long-Term Wimbledon Rights Deal, Strengthening Tennis Data Leadership
Sports technology giant Sportradar has extended its exclusive agreement with the All England Lawn Tennis and Croquet; it secures official…
Infosys and LTA Bring AI-Powered Fan Experiences to British Grass-Court Season
Artificial intelligence is taking center court in British tennis this summer as Infosys and the Lawn Tennis Association (LTA) unveil…
A Pickleball Flotilla Arrives in Miami
Luxury Developments Embrace Experiential Sports Amenities The convergence of luxury real estate, hospitality, and pickleball has reached a new milestone…
Kitchen Line Coffee Co. Serves Up Its Summer Lineup of Pickleball-Inspired Coffee Blends
Pickleball lifestyle coffee brand expands direct-to-consumer offerings and wholesale opportunities for pickleball facilities, specialty retailers, and sporting goods partners. Kitchen…
New Ownership set to expand PaddleWar
PaddleWar Charts National Growth Strategy Following Ownership Transition The increasingly competitive amateur pickleball league landscape is seeing another expansion push…
UTR Sports and Little Mo Expand Membership Benefits for Junior Tennis Families
In a move aimed at strengthening the junior player development pathway, UTR Sports and Little Mo have announced a new…
Redvanly Named Preferred Partner of Troon, Cliff Drysdale Tennis & Peter Burwash International
Premium Performance Apparel Brand Aligns with Troon, Cliff Drysdale Tennis and Peter Burwash International in a Cross-Functional Partnership to Drive…
Clear Skies Hospitality Expands with Acquisition of New Orleans Pickleball Destination
Clear Skies Hospitality, the Chicago-based operator behind the SPF pickleball club brand, has acquired The Exchange Pickleball + Bar in…
Agassi Sports Entertainment To Go Public
Agassi Sports Entertainment has taken a significant step in its capital markets strategy, announcing that it has filed an application…
PaddleTechPro LLC Launches JOOLAREPAIR: The 3-Second Pickleball Paddle Restoration Spray That Brings Back Factory Spin and Grip
As pickleball equipment innovation accelerates, a new product launch is targeting one of the sport’s most persistent performance issues: paddle…
Pickleball Kingdom Accelerates California Expansion
Pickleball Kingdom is continuing its aggressive California growth strategy with plans to open a new indoor club in Livermore, further…
Once Upon a Coconut to Send Four Lucky Fans to the 2026 DoorDash MLP Finals
hydration company Once Upon a Coconut is leaning into fan engagement with a national sweepstakes tied to the 2026 DoorDash…
Acemate Expands AI Tennis Platform With New Drill and Scoring System
AI tennis training company Acemate has introduced a major software upgrade designed to evolve its robotic tennis system from a…
World Team Tennis Eyes Modern Relaunch With Player Equity and Arena-Driven Format
World Team Tennis is preparing for a high-profile return in 2026, reviving one of professional tennis’ most recognizable alternative formats…
