AstroTurf Corporation has named racquet sports industry veteran Luke Burden as National Director of Racquet Sports, putting him in charge…
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Alexander Zverev Captures US Open for Second Grand Slam Title of 2026
The German star defeated American Ben Shelton in New York, adding the US Open crown to his French Open victory…
Selkirk Names Doug Thielen President and CMO as Pickleball Brand Targets Global Growth
The newly created leadership role puts Thielen in charge of revenue channels, emerging brands and marketing as Selkirk accelerates its…
Blueair Adds Tommy Paul to Growing Tennis Ambassador Roster
Blueair is expanding its presence in professional tennis, signing American ATP star Tommy Paul as its newest athlete ambassador as…
Chipotle Ties Taylor Fritz’s U.S. Open Run to Fan BOGO Promotion
Chipotle Mexican Grill is putting extra incentive behind Taylor Fritz’s run in New York, launching a tennis-themed promotion that will…
Blueair Teams With Jessica Pegula on Limited-Edition Cooling Fan Ahead of US Open
Blueair is bringing its athlete partnership with American tennis star Jessica Pegula to the product side, launching a limited-edition version…
Coco Gauff, Taylor Fritz Join ŌURA as Brand Ambassadors Ahead of US Open
ŌURA has signed American tennis stars Coco Gauff and Taylor Fritz to long-term brand ambassador partnerships, adding two of the…
Heineken 0.0 and Serena Williams Give Classic US Open Tickets a “Second Serve”
Heineken 0.0 is turning tennis nostalgia into a once-in-a-lifetime fan experience through a new campaign with global ambassador Serena Williams….
Quail Creek Country Club’s Jose Pastrello Leads the Adoption of Fastest-growing Racquet Sport in Southwest Florida
Naples, Fla. – Jose Pastrello, director of court sports at Quail Creek Country Club (Quail Creek) and newly inducted president…
Novak Djokovic Joins General Atlantic as Global Strategic Advisor
Novak Djokovic is adding another role to his résumé, joining global investment firm General Atlantic as its new Global Strategic…
Agassi Sports Entertainment Adds Darren Cahill to Drive Coaching and AI Expansion
Agassi Sports Entertainment (ASE) has strengthened its push into sports technology, coaching education, and digital media by signing legendary tennis…
Serena Williams Teams with Factor to Serve Up Food & Performance
Tennis icon Serena Williams is bringing her influence from the court to the kitchen through a new partnership with meal…
Hollywood and Sports Personalities Rally Around Emmys Pickleball Slam Fundraiser
Hollywood stars, television personalities, and sports figures are set to take the court for the inaugural Emmys Pickleball Slam, a…
Carlos Alcaraz Signs Global Ambassador Deal With Ant International
Carlos Alcaraz has been named Global Brand Ambassador for Ant International, marking another major commercial partnership for one of tennis’…
Heineken 0.0 Taps Serena Williams to Anchor Global Padel Strategy as Social Sport Momentum Accelerates
As padel continues its emergence as a global participation sport, major consumer brands are increasingly aligning with its social-first appeal—and…
Genie Bouchard Partners With Park Place Technologies as Pickleball’s Commercial Appeal Continues to Surge
As pickleball’s audience expands beyond the courts and into mainstream business culture, brands are increasingly turning to high‑profile athletes to…
PickleRage Taps Veteran Operator Rich DeStasio as CEO to Guide National Expansion
As consumer demand for experiential fitness and social recreation continues to rise, companies at the intersection of sport and lifestyle…
14-Year-Old Pickleball Phenom Kelly Goodnow Signs with PPA Tour, Rockets into World Top 100 in First Month as a Pro
The youth movement in professional pickleball continues to gain momentum—and it’s getting younger, faster, and more commercially compelling. The latest…
Shep Rose, Southern Charm Star and Lifelong Tennis Enthusiast, Joins INTENNSETM Team Ownership Group as Pulse Partner for 2026 Season
ATLANTA, GA — INTENNSE™, the revolutionary professional tennis league redefining the sport with its fast-paced, team-based format, today announced that…
Centerline Taps Terrell Owens to Accelerate Performance Positioning in Pickleball
Centerline Athletics is leaning into pickleball’s growing competitive identity, announcing a partnership with NFL Hall of Famer Terrell Owens as…
