As padel continues its emergence as a global participation sport, major consumer brands are increasingly aligning with its social-first appeal—and…
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Genie Bouchard Partners With Park Place Technologies as Pickleball’s Commercial Appeal Continues to Surge
As pickleball’s audience expands beyond the courts and into mainstream business culture, brands are increasingly turning to high‑profile athletes to…
PickleRage Taps Veteran Operator Rich DeStasio as CEO to Guide National Expansion
As consumer demand for experiential fitness and social recreation continues to rise, companies at the intersection of sport and lifestyle…
14-Year-Old Pickleball Phenom Kelly Goodnow Signs with PPA Tour, Rockets into World Top 100 in First Month as a Pro
The youth movement in professional pickleball continues to gain momentum—and it’s getting younger, faster, and more commercially compelling. The latest…
Shep Rose, Southern Charm Star and Lifelong Tennis Enthusiast, Joins INTENNSETM Team Ownership Group as Pulse Partner for 2026 Season
ATLANTA, GA — INTENNSE™, the revolutionary professional tennis league redefining the sport with its fast-paced, team-based format, today announced that…
Centerline Taps Terrell Owens to Accelerate Performance Positioning in Pickleball
Centerline Athletics is leaning into pickleball’s growing competitive identity, announcing a partnership with NFL Hall of Famer Terrell Owens as…
CRIVIT Taps Stefanie Graf for Global ‘Find Your Move’ Campaign
European sports and lifestyle brand CRIVIT has announced a new international partnership with tennis legend Stefanie Graf, launching a global…
Protective Life Taps John Isner as Brand Ambassador Ahead of 2026 Miami Open
Financial services brands continue to deepen their alignment with racquet sports, and Protective Life Corporation is…
Boast Signs American Tennis Player, JJ Wolf
– The original American tennis brand adds to its roster of athletes — PALM BEACH, FL – BOAST proudly announces the signing…
Career and Life Design Lab Feature Spotlights South Asian Tennis Legacy and Future Talent Pipeline
A new longform feature highlighting the legacy of South Asian tennis pioneers is drawing global attention to the intersection of…
SXY Deepens Its Play in Pro Pickleball With League, Tour, and Retail Partnerships
Performance apparel brand SXY is accelerating its expansion in professional pickleball, announcing a series of strategic partnerships that position the…
Agassi Sports Entertainment Taps Industry Veteran George Mackin to Guide Next Phase of Growth
Agassi Sports Entertainment Corp. is adding seasoned executive firepower as it builds out its racquet-sports platform, appointing George Mackin as…
Picklebalm Expands Athlete Roster With Kate Fahey
Recovery-focused brand Picklebalm is doubling down on elite athlete alignment, announcing a new partnership with Kate Fahey, the world’s No….
Jannik Sinner and Allianz Enter Multi-Year Global Partnership
Jannik Sinner and Allianz Group have announced a multi-year global partnership, naming Allianz an official partner of the four-time Grand…
No Strings Taps F1 Arcade Founder Adam Breeden as U.S. Padel Market Hits Inflection Point
Breeden joins as strategic advisor as company advances first U.S. location and national expansion plans Miami, FL — No Strings,…
Bryan Brothers Join INTENNSE
Most Successful Doubles Champions in Tennis History to Serve as Pulse Partners ATLANTA — Bob and Mike Bryan, the…
Edward Rogers Invests in the Toronto Polar Bears, Part of the Pro Padel League
TORONTO, CA – Today, Zale Turner, the President, CEO, and Founder of the Toronto Polar Bears, announced that Edward Rogers…
Franklin Sports Signs the World’s No. 1 Pickleball Player Anna Leigh Waters to a Long-Term Partnership
The 18-year-old pickleball phenom – currently ranked number one in women’s singles, doubles, and mixed doubles – joins Franklin Sports…
US Squash Appoints Mollie Marcoux Samaan as Chief Executive Officer
(Philadelphia, PA) — US Squash announced today that Mollie Marcoux Samaan has been appointed as the organization’s next Chief Executive…
INTENNSE Announces First Group of Head Coaches Ahead of Second Season and March 13 Draft
ATLANTA, GA – January 8, 2026 – INTENNSE today announced the hiring of head coaches for six of its 10…
