European sports and lifestyle brand CRIVIT has announced a new international partnership with tennis legend Stefanie Graf, launching a global…
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Protective Life Taps John Isner as Brand Ambassador Ahead of 2026 Miami Open
Financial services brands continue to deepen their alignment with racquet sports, and Protective Life Corporation is…
Boast Signs American Tennis Player, JJ Wolf
– The original American tennis brand adds to its roster of athletes — PALM BEACH, FL – BOAST proudly announces the signing…
Career and Life Design Lab Feature Spotlights South Asian Tennis Legacy and Future Talent Pipeline
A new longform feature highlighting the legacy of South Asian tennis pioneers is drawing global attention to the intersection of…
SXY Deepens Its Play in Pro Pickleball With League, Tour, and Retail Partnerships
Performance apparel brand SXY is accelerating its expansion in professional pickleball, announcing a series of strategic partnerships that position the…
Agassi Sports Entertainment Taps Industry Veteran George Mackin to Guide Next Phase of Growth
Agassi Sports Entertainment Corp. is adding seasoned executive firepower as it builds out its racquet-sports platform, appointing George Mackin as…
Picklebalm Expands Athlete Roster With Kate Fahey
Recovery-focused brand Picklebalm is doubling down on elite athlete alignment, announcing a new partnership with Kate Fahey, the world’s No….
Jannik Sinner and Allianz Enter Multi-Year Global Partnership
Jannik Sinner and Allianz Group have announced a multi-year global partnership, naming Allianz an official partner of the four-time Grand…
No Strings Taps F1 Arcade Founder Adam Breeden as U.S. Padel Market Hits Inflection Point
Breeden joins as strategic advisor as company advances first U.S. location and national expansion plans Miami, FL — No Strings,…
Bryan Brothers Join INTENNSE
Most Successful Doubles Champions in Tennis History to Serve as Pulse Partners ATLANTA — Bob and Mike Bryan, the…
Edward Rogers Invests in the Toronto Polar Bears, Part of the Pro Padel League
TORONTO, CA – Today, Zale Turner, the President, CEO, and Founder of the Toronto Polar Bears, announced that Edward Rogers…
Franklin Sports Signs the World’s No. 1 Pickleball Player Anna Leigh Waters to a Long-Term Partnership
The 18-year-old pickleball phenom – currently ranked number one in women’s singles, doubles, and mixed doubles – joins Franklin Sports…
US Squash Appoints Mollie Marcoux Samaan as Chief Executive Officer
(Philadelphia, PA) — US Squash announced today that Mollie Marcoux Samaan has been appointed as the organization’s next Chief Executive…
INTENNSE Announces First Group of Head Coaches Ahead of Second Season and March 13 Draft
ATLANTA, GA – January 8, 2026 – INTENNSE today announced the hiring of head coaches for six of its 10…
Jieke Stroobant named as the new CEO of HotelPlanner Tennis Tour
WEST PALM BEACH, FL. – The HotelPlanner Tennis Tour today announced that Jieke Stroobant is the new CEO of…
IC Markets Partners with Australian Tennis Star Alexei Popyrin Ahead of Blockbuster 2026 Season
SYDNEY — IC Markets, a global leader in online Forex and CFD trading, is proud to announce its partnership with…
Boast Launches Winter 2026 Apparel In New Campaign With Karue Sell
–shot on location across iconic Palm Springs courts, desert landscapes, and mid-century settings, the campaign captures BOAST’s modern twist on heritage…
Major League Pickleball’s Brooklyn Pickleball Team Adds Entrepreneurs and Media Personalities Tara and Hunter Fieri to Ownership Group
MLP’s Team Ownership Ranks Now Include More Than 80 Celebrities and Pro Athletes NEW YORK, NY – Major League Pickleball’s…
Agassi Sports Entertainment Announces Brand Partnership Agreement with Stefanie Graf
Championing the Next Era of Racquet Sports With a Global Icon LAS VEGAS, NV. – Agassi Sports Entertainment (OTC Pink:…
Women’s Tennis Association Celebrates Global Style and Culture With Iconic 2025 WTA Finals Portraits
RIYADH, Saudi Arabia, – Ahead of the season-ending WTA Finals Riyadh presented by PIF, women’s tennis’ biggest stars are highlighting…
