ŌURA has signed American tennis stars Coco Gauff and Taylor Fritz to long-term brand ambassador partnerships, adding two of the sport’s highest-profile players to its athlete roster ahead of the 2026 US Open.
The partnerships will showcase how Gauff and Fritz use Oura Ring 5 and its biometric insights to help manage preparation, recovery and performance throughout the demanding professional tennis calendar. The wearable tracks health indicators including sleep, readiness, recovery and other physiological signals, giving athletes information about how their bodies are responding to competition, training and travel.
For Gauff, the partnership will emphasize the role recovery and body awareness play in maintaining performance through extended tournaments. She noted that managing pressure extends beyond what happens during matches, with sleep and recovery becoming particularly important when turnaround times between matches are limited.
Taylor Fritz
Fritz will similarly use Oura data to evaluate how his daily habits affect performance over the course of the season. The longtime ATP Top 10 player said consistency depends on maintaining sustainable routines across matches, travel and training, with the wearable providing additional information he can use alongside his coach and performance team.
Both players will also appear in integrated ŌURA marketing campaigns and digital content highlighting the work that takes place away from the court. The company said Gauff represents a performance philosophy centered on composure and self-awareness, while Fritz reflects the importance of discipline, durability and repeatable routines.
The tennis signings are part of ŌURA’s broader strategy of aligning with elite athletes to position recovery and overall health as integral components of sustained performance. The company has expanded its presence in professional and Olympic sports, including a long-term partnership as the official wearable of Team Finland.
The timing gives ŌURA a prominent platform around the US Open, where two leading American contenders will provide the brand with visibility during one of tennis’ most watched events. For the racquet sports industry, the partnerships also reflect the growing role of wearable technology and biometric data in athlete training, recovery and performance management.
