The pickleball media company is moving into original programming, adding five owners and advisors including JW Johnson and Jorja Johnson, and opening a community investment opportunity.
Beyond The Bounce is making a push into original programming, and it has signed one of pickleball’s most recognizable personalities to help lead the way. The Atlanta-based pickleball media company announced that pro player and content creator Zane Navratil has joined the team to develop exclusive content.
Navratil has built a large following through personality-driven content and popular appearances across the pickleball world, and the company sees him as exactly the kind of talent it wants at the center of its programming. Leadership at APCM, the ecosystem Beyond The Bounce operates within, pointed to his combination of pro-level experience and authentic, entertaining content as the reason he was a natural fit. Navratil said the platform gives players, creators and fans a dedicated place to share their work and connect with one another.
The company also added five names to its ownership and advisory group, bringing in experience from pro pickleball, media and advertising:
- Jason Aspes, President of UPA-A and co-founder of The Kitchen Pickleball
- Adam Ryan, former President of The Hustle, founder of Workweek and an advisor to Matthew Berry’s Fantasy Life
- Jorja Johnson, pro player, Major League Pickleball MVP and PPA and MLP champion
- JW Johnson, pro player, PPA and MLP champion and the world’s No. 1 DUPR-rated player
- Dekel Bar, pro player and co-owner of Pickleball Getaways and Pickleball 360
Alongside the new additions, Beyond The Bounce launched its social platform, a destination built specifically for pickleball where players, fans, creators and brands can discover, watch, create and share content. The platform is live now at BeyondTheBounce.com, with mobile apps for iOS and Android coming soon.
APCM President Joe Sexton described the launch as only the start, encouraging players, instructors, creators and brands to create a free account and help grow a platform built around the sport. The company said additional programming, partnerships and platform features will roll out over the coming weeks.
Beyond The Bounce has also opened a limited investment opportunity to members of the pickleball community, which it says has drawn strong interest during the initial launch phase. More information is available at invest.acepickleballclub.com.
