Michael Andrews Also Joins Racquet Sports Staff as Director of Pickleball JOHNS CREEK, Ga. – Atlanta Athletic Club (AAC) has…
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Major League Table Tennis Goes Global With Expanded Media Distribution for Season Four
MLTT’s 2026–27 season will put every match on YouTube and DAZN while adding television and streaming distribution across the U.S.,…
Alexander Zverev Captures US Open for Second Grand Slam Title of 2026
The German star defeated American Ben Shelton in New York, adding the US Open crown to his French Open victory…
ATP Media and L1VE Strike Three-Year Deal to Bring Immersive Tennis to Fans Worldwide
A new three-year global rights agreement will bring ATP Tour events to immersive headsets in 360-degree 3D and 14K, beginning…
Miguel Lamperti Begins His Final Season With NOX’s “Antes de Irme”
One of padel’s most recognizable figures is entering the final chapter of an extraordinary career. Miguel Lamperti is approaching his…
Great Lakes Pickleball Club Opens in Grand Rapids With Focus on Community and Youth Growth
The new West Michigan facility combines year-round indoor pickleball, golf simulators and player programming with an effort to bring organized…
Selkirk Names Doug Thielen President and CMO as Pickleball Brand Targets Global Growth
The newly created leadership role puts Thielen in charge of revenue channels, emerging brands and marketing as Selkirk accelerates its…
Rally, ATPL Partner to Expand Team-Based Pickleball Nationwide
Rally and the American Team Pickleball League (ATPL) have formed a national growth partnership aimed at expanding standardized team-based pickleball…
TENNIIX Unveils AI-Powered Tennis Training Robot at IFA 2026
TENNIIX is bringing artificial intelligence onto the practice court with the debut of TENNIIX Pro, which the company bills as…
Blueair Adds Tommy Paul to Growing Tennis Ambassador Roster
Blueair is expanding its presence in professional tennis, signing American ATP star Tommy Paul as its newest athlete ambassador as…
Laykold Celebrates 100 Years as Official Court Surface of the US Open
Laykold is marking its 100th anniversary on one of tennis’ biggest stages, returning as the Official Surface of the US…
Horseshoe Bay Resort Invests $10 Million in Racquet Sports Expansion
Horseshoe Bay Resort in the Texas Hill Country has broken ground on a $10 million racquet sports expansion, adding four…
The Picklr Launches Central Indiana Minor League Team with St. Louis Shock
The Picklr’s Central Indiana clubs have introduced a new Minor League Pickleball team through an exclusive affiliation with the St….
Veolia and PPA Tour Expand Sustainability Efforts at Pickleball Events
Veolia is expanding its sustainability initiatives with the Carvana PPA Tour, bringing water conservation, recycling and waste-reduction programs to two…
USTA Coaching Surpasses 17,000 Members as Tennis Growth Fuels Demand for Coaches
USTA Coaching has surpassed 17,000 community members in its first year, underscoring the growing need for qualified instructors as U.S….
IBM Brings AI-Powered US Open Fan Experience Back to Madison Square Park
IBM is bringing the US Open back to the heart of Manhattan with a free, four-day fan experience at Madison…
Dunkin’ Serves Up Tennis-Themed Drinks, HEAD Collaboration and New York Fan Experience
Dunkin’ is getting into the swing of tennis season with a collection of limited-edition drinks, collectibles, merchandise and fan experiences…
Humanoid Robots Take the Court in Autonomous Tennis Milestone
Tennis provided the stage for a striking demonstration of advances in artificial intelligence and robotics as humanoid robots developed by…
Chipotle Ties Taylor Fritz’s U.S. Open Run to Fan BOGO Promotion
Chipotle Mexican Grill is putting extra incentive behind Taylor Fritz’s run in New York, launching a tennis-themed promotion that will…
JPMorganChase Celebrates 45 Years of US Open Partnership
JPMorganChase is marking a major sponsorship milestone at this year’s US Open, celebrating 45 years of partnership with the tournament…
