Luxury Developments Embrace Experiential Sports Amenities The convergence of luxury real estate, hospitality, and pickleball has reached a new milestone…
News
Kitchen Line Coffee Co. Serves Up Its Summer Lineup of Pickleball-Inspired Coffee Blends
Pickleball lifestyle coffee brand expands direct-to-consumer offerings and wholesale opportunities for pickleball facilities, specialty retailers, and sporting goods partners. Kitchen…
New Ownership set to expand PaddleWar
PaddleWar Charts National Growth Strategy Following Ownership Transition The increasingly competitive amateur pickleball league landscape is seeing another expansion push…
UTR Sports and Little Mo Expand Membership Benefits for Junior Tennis Families
In a move aimed at strengthening the junior player development pathway, UTR Sports and Little Mo have announced a new…
Redvanly Named Preferred Partner of Troon, Cliff Drysdale Tennis & Peter Burwash International
Premium Performance Apparel Brand Aligns with Troon, Cliff Drysdale Tennis and Peter Burwash International in a Cross-Functional Partnership to Drive…
Clear Skies Hospitality Expands with Acquisition of New Orleans Pickleball Destination
Clear Skies Hospitality, the Chicago-based operator behind the SPF pickleball club brand, has acquired The Exchange Pickleball + Bar in…
Agassi Sports Entertainment To Go Public
Agassi Sports Entertainment has taken a significant step in its capital markets strategy, announcing that it has filed an application…
PaddleTechPro LLC Launches JOOLAREPAIR: The 3-Second Pickleball Paddle Restoration Spray That Brings Back Factory Spin and Grip
As pickleball equipment innovation accelerates, a new product launch is targeting one of the sport’s most persistent performance issues: paddle…
Pickleball Kingdom Accelerates California Expansion
Pickleball Kingdom is continuing its aggressive California growth strategy with plans to open a new indoor club in Livermore, further…
Once Upon a Coconut to Send Four Lucky Fans to the 2026 DoorDash MLP Finals
hydration company Once Upon a Coconut is leaning into fan engagement with a national sweepstakes tied to the 2026 DoorDash…
Acemate Expands AI Tennis Platform With New Drill and Scoring System
AI tennis training company Acemate has introduced a major software upgrade designed to evolve its robotic tennis system from a…
World Team Tennis Eyes Modern Relaunch With Player Equity and Arena-Driven Format
World Team Tennis is preparing for a high-profile return in 2026, reviving one of professional tennis’ most recognizable alternative formats…
Hollywood and Sports Personalities Rally Around Emmys Pickleball Slam Fundraiser
Hollywood stars, television personalities, and sports figures are set to take the court for the inaugural Emmys Pickleball Slam, a…
Carlos Alcaraz Signs Global Ambassador Deal With Ant International
Carlos Alcaraz has been named Global Brand Ambassador for Ant International, marking another major commercial partnership for one of tennis’…
Paddletek Expands Foam Paddle Push With Launch of Honeyfoam TKO-X
Paddletek is continuing its push into next-generation paddle technology with the launch of the Honeyfoam TKO-X, a new performance-focused pickleball…
Volition America and Boast Announce Limited-edition Collection Celebrating Sport, Service, and American Heritage
–Two iconic brands unite to deliver a performance-driven collection inspired by patriotism and timeless racquet sport culture– PALM BEACH, FL…
Selkirk deepens player-first mission with acquisition of Bread & Butter Pickleball Company
Together, the companies aim to broaden access to pickleball while serving a wider range of players through distinct, complementary brands….
London Summit Signals Growing Convergence of Global Sports, Technology and Investment
The inaugural World Sports Economy Summit launched in London this week, positioning itself as a new international platform focused on…
VanEck Expands Sports Marketing Strategy Through Anglo American Padel Cup Partnership
Global investment manager VanEck has been named the Exclusive ETF Partner of the Anglo American Padel Cup, marking another sign…
SeatGeek Deepens Tennis Footprint Through Beemok Sports & Entertainment Partnership
SeatGeek is expanding its presence in professional tennis through a new partnership with Beemok Sports & Entertainment, becoming the official…





















