– The original American tennis brand adds to its roster of athletes — PALM BEACH, FL – BOAST proudly announces the signing…
News
Golden Ticket Tournaments Set the Stage for Road to USA Pickleball National Championships
USA Pickleball is officially launching the competitive pathway toward the 2026 USA Pickleball National Championships, with its Golden Ticket Tournament…
USTA Mid-Atlantic Foundation Adds Legal Leader Tonya M. Esposito to Board
The USTA Mid-Atlantic Foundation has strengthened its leadership ranks with the appointment of veteran attorney Tonya M. Esposito as an…
AxyomCore Showcases High-Capacity Network Extender at MWC Barcelona
As connectivity demands surge across sports venues, entertainment spaces, and enterprise environments, AxyomCore is positioning indoor wireless infrastructure as a…
Career and Life Design Lab Feature Spotlights South Asian Tennis Legacy and Future Talent Pipeline
A new longform feature highlighting the legacy of South Asian tennis pioneers is drawing global attention to the intersection of…
UTR Sports Expands Membership Value With Global Travel Benefits Partnership
UTR Sports is extending its platform beyond performance analytics with a new multi-year collaboration with travel technology company Hotel Planner,…
SXY Deepens Its Play in Pro Pickleball With League, Tour, and Retail Partnerships
Performance apparel brand SXY is accelerating its expansion in professional pickleball, announcing a series of strategic partnerships that position the…
CÎROC Brings Elevated Hospitality to the Court as Official Vodka Sponsor of Desert Smash 2026
Luxury spirits brand CÎROC Vodka is stepping firmly into the racquet-sports spotlight, naming its CÎROC Athletic Club as the driving…
Windy City Sports Outlet Redefines Racquet Sports Retail With Test-Before-You-Buy Activations
As pickleball and padel continue to surge, retailers are being pushed to rethink how consumers discover, evaluate, and ultimately purchase…
Agassi Sports Entertainment Taps Industry Veteran George Mackin to Guide Next Phase of Growth
Agassi Sports Entertainment Corp. is adding seasoned executive firepower as it builds out its racquet-sports platform, appointing George Mackin as…
SQAIRZ Becomes the Official Partner of the DUPR CollegeTour, Minor League Pickleball Tour, and High School Tour
WINDHAM, NH – SQAIRZ, the performance-focused leader in pickleball footwear, today announced a new partnership with DUPR (Dynamic Universal Pickleball Rating),…
PTR/PPR International Racquets Conference 2026 Returns to Saddlebrook as a Milestone Industry Gathering
Celebrating 50th anniversary The PTR/PPR International Racquets Conference is set to return to Florida in 2026, bringing the global racquet sports community…
Vasco Expands National Sports Surfacing Platform With Acquisition of Schubert Tennis
The Vasco Group has added Schubert Tennis to its growing national platform, reinforcing its strategy to build a scaled, end-to-end…
Rado Enters the Spotlight as Official Timekeeper of the Nexo Dallas Open
Swiss watchmaker Rado has been named the Official Timekeeper of the Nexo Dallas Open, marking a high-profile debut as the…
Picklebalm Expands Athlete Roster With Kate Fahey
Recovery-focused brand Picklebalm is doubling down on elite athlete alignment, announcing a new partnership with Kate Fahey, the world’s No….
Jannik Sinner and Allianz Enter Multi-Year Global Partnership
Jannik Sinner and Allianz Group have announced a multi-year global partnership, naming Allianz an official partner of the four-time Grand…
All are Welcomed! Join Our RSPA Pros for a WCRS Tennis Development Event on Feb. 16
Get ready for an inspiring day of growth and connection at the WCRS Tennis Professional Development Event! We’ll dive into…
NOX Unveils New Winter Apparel Collection for Padel Players
NOX has launched a new winter textile collection designed to keep padel players comfortable, stylish, and performance-ready during colder conditions….
No Strings Taps F1 Arcade Founder Adam Breeden as U.S. Padel Market Hits Inflection Point
Breeden joins as strategic advisor as company advances first U.S. location and national expansion plans Miami, FL — No Strings,…
2026 Zing Zang Championship Court Ticket Lottery Opens February 1
The Zing Zang Championship Court will once again serve as the centerpiece of the US Open Pickleball Championships in 2026,…
