The Picklr’s Central Indiana clubs have introduced a new Minor League Pickleball team through an exclusive affiliation with the St….
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Veolia and PPA Tour Expand Sustainability Efforts at Pickleball Events
Veolia is expanding its sustainability initiatives with the Carvana PPA Tour, bringing water conservation, recycling and waste-reduction programs to two…
USTA Coaching Surpasses 17,000 Members as Tennis Growth Fuels Demand for Coaches
USTA Coaching has surpassed 17,000 community members in its first year, underscoring the growing need for qualified instructors as U.S….
IBM Brings AI-Powered US Open Fan Experience Back to Madison Square Park
IBM is bringing the US Open back to the heart of Manhattan with a free, four-day fan experience at Madison…
Dunkin’ Serves Up Tennis-Themed Drinks, HEAD Collaboration and New York Fan Experience
Dunkin’ is getting into the swing of tennis season with a collection of limited-edition drinks, collectibles, merchandise and fan experiences…
Humanoid Robots Take the Court in Autonomous Tennis Milestone
Tennis provided the stage for a striking demonstration of advances in artificial intelligence and robotics as humanoid robots developed by…
Chipotle Ties Taylor Fritz’s U.S. Open Run to Fan BOGO Promotion
Chipotle Mexican Grill is putting extra incentive behind Taylor Fritz’s run in New York, launching a tennis-themed promotion that will…
JPMorganChase Celebrates 45 Years of US Open Partnership
JPMorganChase is marking a major sponsorship milestone at this year’s US Open, celebrating 45 years of partnership with the tournament…
Ace Pickleball Club Media Launches Beyond The Bounce, Opens Crowdfunding Opportunity
Ace Pickleball Club is expanding its reach beyond the court with the launch of a new media platform designed to…
Adidas Honors Billie Jean King With the Return of Her Iconic Blue Suede Shoe
adidas is bringing back Billie Jean King’s iconic Blue Suede Shoe, worn during the historic 1973 “Battle of the Sexes”…
Alliant Returns to US Open With Third Consecutive Athlete Campaign
Alliant Insurance Services is returning to the US Open for a third consecutive year with an athlete-focused campaign that uses…
Blueair Teams With Jessica Pegula on Limited-Edition Cooling Fan Ahead of US Open
Blueair is bringing its athlete partnership with American tennis star Jessica Pegula to the product side, launching a limited-edition version…
Huawei Expands Wearable Sports Ecosystem With New Apps for Padel, Running and Cycling
Huawei is expanding the sports capabilities of its HUAWEI WATCH FIT 5 Series through a growing ecosystem of third-party applications…
BOAST Announces Partnership with BPA Network as Official Men’s Apparel Partner
PALM BEACH, FL & MANCHESTER, UK — BOAST is proud to announce its partnership with the BPA Network as…
Caliber Launches Tokenized Investment Offering for PURE Pickleball & Padel
Caliber has launched a tokenized real estate investment offering tied to PURE Pickleball & Padel, marking the alternative asset manager’s…
Coco Gauff, Taylor Fritz Join ŌURA as Brand Ambassadors Ahead of US Open
ŌURA has signed American tennis stars Coco Gauff and Taylor Fritz to long-term brand ambassador partnerships, adding two of the…
Paddletek Named Official Paddle and Ball Partner of Chicken N Pickle
Paddletek has been named the official paddle and ball partner of Chicken N Pickle in a new multi-year collaboration that…
Agassi Sports Entertainment, USTA Coaching Partner on AI-Powered Tennis Instruction
Agassi Sports Entertainment (ASE) and USTA Coaching have entered into a multi-year collaboration aimed at modernizing tennis instruction by combining…
American Express Expands Fan Experiences and Premium Perks for 2026 US Open
American Express is expanding its presence at the 2026 US Open with a new slate of interactive fan experiences and…
USA Padel Announces 2026 US Open Padel Championships Presented by Fresca Hard
Record-breaking prize money headlines Padel Haus’s third year hosting the tournament, as the event joins National Padel Month BROOKLYN, N.Y….
