CHICAGO — Wilson Sporting Goods has introduced Defyer™, a new performance tennis racquet franchise engineered to deliver maximum spin and…
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Kellogg’s Raisin Bran Serves Up ‘The Fibes’ in Creative Major League Pickleball Partnership
Major League Pickleball is adding a healthy dose of humor to its 2026 Mid-Season Tournament through an unexpected brand activation…
Quail Creek Country Club’s Jose Pastrello Leads the Adoption of Fastest-growing Racquet Sport in Southwest Florida
Naples, Fla. – Jose Pastrello, director of court sports at Quail Creek Country Club (Quail Creek) and newly inducted president…
Paddletek Expands Pickleball Portfolio with PIKKL Acquisition, Signs Johnson Family and Hurricane Tyra Black
The Paddletek Group has made one of the biggest moves of the 2026 pickleball season, announcing both the acquisition of…
Pickleball Kingdom Brings Indoor Pickleball to California’s Tri-Valley
Pickleball Kingdom continues its rapid national expansion with the announcement of a new indoor facility in Livermore, California, bringing the…
NCAA Settlement Opens New Era for Tennis Prize Money Rules
A landmark legal settlement could reshape the pathway from junior tennis to the college game after a federal judge granted…
Flexjet Renews Sponsorship of Laver Cup for London 2026
The Laver Cup has secured the return of one of its premium partners, with luxury private aviation provider Flexjet renewing…
Novak Djokovic Joins General Atlantic as Global Strategic Advisor
Novak Djokovic is adding another role to his résumé, joining global investment firm General Atlantic as its new Global Strategic…
World Tennis Unveils New Identity, Ambitious Global Growth Strategy
The International Tennis Federation has officially entered a new chapter, unveiling its new identity as World Tennis and introducing a…
U.S. Blind Tennis Association Announces First-Ever National Championship
Top players from across the country will compete in Pennsylvania from August 7-9 at the first national championship in U.S….
Tennis Australia to partner with PGA TOUR to deliver 2028 Presidents Cup
MELBOURNE, VICTORIA, AUSTRALIA and PONTE VEDRA BEACH, FLORIDA – Tennis Australia (TA) and the PGA TOUR today announced a new…
Bounce Padel Courts, Mondo Partner to Elevate North American Padel Infrastructure
Canadian-based Bounce Padel Courts has announced a strategic partnership with Mondo, the global sports surfacing manufacturer whose synthetic turf is…
The Picklr Expands Indiana Footprint with New Avon Club
The indoor pickleball boom continues across the Midwest as The Picklr opened its newest Indiana facility in Avon, marking another…
PlayerU Launches AI-Powered Pickleball Training App on Apple and Google Platforms
The intersection of pickleball and artificial intelligence took another step forward this week as PlayerU Software Solutions officially launched its…
Agassi Sports Entertainment Adds Darren Cahill to Drive Coaching and AI Expansion
Agassi Sports Entertainment (ASE) has strengthened its push into sports technology, coaching education, and digital media by signing legendary tennis…
Chicken N Pickle Marks 10 Years of Community-Driven Pickleball
Ten years before pickleball became a national phenomenon, Kansas City entrepreneur Dave Johnson saw an opportunity to create something larger…
Cliff Drysdale Tennis and Peter Burwash International Announce Brand Partnership with BOAST
New Braunfels, Texas — Cliff Drysdale Tennis (CDT) and Peter Burwash International (PBI) announced a brand partnership with BOAST. Through…
Serena Williams Teams with Factor to Serve Up Food & Performance
Tennis icon Serena Williams is bringing her influence from the court to the kitchen through a new partnership with meal…
Sportradar Secures Long-Term Wimbledon Rights Deal, Strengthening Tennis Data Leadership
Sports technology giant Sportradar has extended its exclusive agreement with the All England Lawn Tennis and Croquet; it secures official…
Infosys and LTA Bring AI-Powered Fan Experiences to British Grass-Court Season
Artificial intelligence is taking center court in British tennis this summer as Infosys and the Lawn Tennis Association (LTA) unveil…
