As pickleball’s audience expands beyond the courts and into mainstream business culture, brands are increasingly turning to high‑profile athletes to…
News
Arizona Project Moves Forward as World’s Largest Indoor Pickleball and Padel Venue Clears Permitting
A major milestone has been reached in one of the most ambitious racquet‑sport facility developments to date, as Caliber and…
Luxury Resorts Embrace Padel as Four Seasons Ocean Club Expands Racquet and Wellness Strategy in the Bahamas
As padel continues its rise beyond urban clubs and into premium lifestyle destinations, luxury hospitality brands are finding new ways…
PickleRage Taps Veteran Operator Rich DeStasio as CEO to Guide National Expansion
As consumer demand for experiential fitness and social recreation continues to rise, companies at the intersection of sport and lifestyle…
HEAD Introduces SQUARED Platform, Redefining the Power–Comfort Tradeoff in Racquet Design
In a category long defined by compromise, HEAD is attempting to reset the performance equation with the launch of its…
ESPN Doubles Down on Pickleball Spectacle with Prime-Time Ares Pickleball Slam 4
In a continued push to mainstream pickleball through entertainment-driven formats, ESPN will air the fourth edition of the Ares Pickleball…
BOAST Introduces “Country Air” Colorway for Spring 2026
BOAST, the Original American Tennis Brand known for its irreverent take on country club style, has introduced a fresh seasonal…
Singapore Stakes Its Claim as Asia’s Pickleball Hub with Inaugural EPIC World Championship
Singapore is positioning itself at the center of pickleball’s global expansion with the launch of the inaugural EPIC World Championship…
Ping-Pong Diplomacy at 55: Global Media and Sport Reignite a Historic Bridge Between Nations
More than five decades after a table tennis exchange reshaped global geopolitics, a high-profile commemoration in Beijing is underscoring the…
Shutterstock Studios and Carvana PPA Tour Launch “PARTNERS”
Signaling a New Era of Branded Sports Storytelling in Pickleball As pickleball continues its rapid ascent into mainstream sports culture,…
JOOLA Targets Industry-Wide IP Enforcement in Paddle Technology Dispute
The next phase of pickleball’s evolution is no longer being defined solely on the court—it’s being contested in the courtroom….
14-Year-Old Pickleball Phenom Kelly Goodnow Signs with PPA Tour, Rockets into World Top 100 in First Month as a Pro
The youth movement in professional pickleball continues to gain momentum—and it’s getting younger, faster, and more commercially compelling. The latest…
Orlin & Cohen Named Official Orthopedic & Sports Medicine Partner of the Picklr Centereach
Long Island’s Leading Orthopedic Group Partners with Premier Indoor Pickleball Franchise to Deliver Concierge Priority Care for Picklr Centereach Members…
Shep Rose, Southern Charm Star and Lifelong Tennis Enthusiast, Joins INTENNSETM Team Ownership Group as Pulse Partner for 2026 Season
ATLANTA, GA — INTENNSE™, the revolutionary professional tennis league redefining the sport with its fast-paced, team-based format, today announced that…
Pro Padel League Secures $15M Series A as Institutional Capital Targets Padel’s U.S. Breakout
The professionalization of padel in North America continues to accelerate, with the Pro Padel League (PPL) announcing a $15 million…
Tennis Channel Sets New Benchmark with Record-Breaking BNP Paribas Open Coverage
Tennis Channel delivered its largest audience in network history at the 2026 BNP Paribas Open, underscoring the continued surge in…
Pickleball Kingdom Expands New Jersey Footprint with Planned Woodbridge Club
Pickleball Kingdom is continuing its aggressive national buildout with a new indoor facility planned for Woodbridge, New Jersey, reinforcing the…
Centerline Taps Terrell Owens to Accelerate Performance Positioning in Pickleball
Centerline Athletics is leaning into pickleball’s growing competitive identity, announcing a partnership with NFL Hall of Famer Terrell Owens as…
Racketlon: The Ultimate Test of the Complete Racquet Athlete
For endurance athletes, the triathlon tests performance across swimming, cycling, and running. The Winter Olympics biathlon blends cross-country skiing with rifle shooting. Now racquet-sports…
Fitura Brands Launches $20M Franchise Platform Across Padel, Pilates and Recovery
A new player in the sports-wellness franchise sector is targeting the convergence of racquet sports, boutique fitness, and performance recovery….
