The Laver Cup has secured the return of one of its premium partners, with luxury private aviation provider Flexjet renewing…
Business
World Tennis Unveils New Identity, Ambitious Global Growth Strategy
The International Tennis Federation has officially entered a new chapter, unveiling its new identity as World Tennis and introducing a…
U.S. Blind Tennis Association Announces First-Ever National Championship
Top players from across the country will compete in Pennsylvania from August 7-9 at the first national championship in U.S….
Tennis Australia to partner with PGA TOUR to deliver 2028 Presidents Cup
MELBOURNE, VICTORIA, AUSTRALIA and PONTE VEDRA BEACH, FLORIDA – Tennis Australia (TA) and the PGA TOUR today announced a new…
The Picklr Expands Indiana Footprint with New Avon Club
The indoor pickleball boom continues across the Midwest as The Picklr opened its newest Indiana facility in Avon, marking another…
PlayerU Launches AI-Powered Pickleball Training App on Apple and Google Platforms
The intersection of pickleball and artificial intelligence took another step forward this week as PlayerU Software Solutions officially launched its…
Sportradar Secures Long-Term Wimbledon Rights Deal, Strengthening Tennis Data Leadership
Sports technology giant Sportradar has extended its exclusive agreement with the All England Lawn Tennis and Croquet; it secures official…
Infosys and LTA Bring AI-Powered Fan Experiences to British Grass-Court Season
Artificial intelligence is taking center court in British tennis this summer as Infosys and the Lawn Tennis Association (LTA) unveil…
Kitchen Line Coffee Co. Serves Up Its Summer Lineup of Pickleball-Inspired Coffee Blends
Pickleball lifestyle coffee brand expands direct-to-consumer offerings and wholesale opportunities for pickleball facilities, specialty retailers, and sporting goods partners. Kitchen…
UTR Sports and Little Mo Expand Membership Benefits for Junior Tennis Families
In a move aimed at strengthening the junior player development pathway, UTR Sports and Little Mo have announced a new…
Redvanly Named Preferred Partner of Troon, Cliff Drysdale Tennis & Peter Burwash International
Premium Performance Apparel Brand Aligns with Troon, Cliff Drysdale Tennis and Peter Burwash International in a Cross-Functional Partnership to Drive…
Clear Skies Hospitality Expands with Acquisition of New Orleans Pickleball Destination
Clear Skies Hospitality, the Chicago-based operator behind the SPF pickleball club brand, has acquired The Exchange Pickleball + Bar in…
Agassi Sports Entertainment To Go Public
Agassi Sports Entertainment has taken a significant step in its capital markets strategy, announcing that it has filed an application…
PaddleTechPro LLC Launches JOOLAREPAIR: The 3-Second Pickleball Paddle Restoration Spray That Brings Back Factory Spin and Grip
As pickleball equipment innovation accelerates, a new product launch is targeting one of the sport’s most persistent performance issues: paddle…
Once Upon a Coconut to Send Four Lucky Fans to the 2026 DoorDash MLP Finals
hydration company Once Upon a Coconut is leaning into fan engagement with a national sweepstakes tied to the 2026 DoorDash…
Acemate Expands AI Tennis Platform With New Drill and Scoring System
AI tennis training company Acemate has introduced a major software upgrade designed to evolve its robotic tennis system from a…
World Team Tennis Eyes Modern Relaunch With Player Equity and Arena-Driven Format
World Team Tennis is preparing for a high-profile return in 2026, reviving one of professional tennis’ most recognizable alternative formats…
Selkirk deepens player-first mission with acquisition of Bread & Butter Pickleball Company
Together, the companies aim to broaden access to pickleball while serving a wider range of players through distinct, complementary brands….
London Summit Signals Growing Convergence of Global Sports, Technology and Investment
The inaugural World Sports Economy Summit launched in London this week, positioning itself as a new international platform focused on…
VanEck Expands Sports Marketing Strategy Through Anglo American Padel Cup Partnership
Global investment manager VanEck has been named the Exclusive ETF Partner of the Anglo American Padel Cup, marking another sign…
