Together, the companies aim to broaden access to pickleball while serving a wider range of players through distinct, complementary brands….
Business
London Summit Signals Growing Convergence of Global Sports, Technology and Investment
The inaugural World Sports Economy Summit launched in London this week, positioning itself as a new international platform focused on…
VanEck Expands Sports Marketing Strategy Through Anglo American Padel Cup Partnership
Global investment manager VanEck has been named the Exclusive ETF Partner of the Anglo American Padel Cup, marking another sign…
SeatGeek Deepens Tennis Footprint Through Beemok Sports & Entertainment Partnership
SeatGeek is expanding its presence in professional tennis through a new partnership with Beemok Sports & Entertainment, becoming the official…
Accenture and WTA Launch Multi-Year Partnership Focused on AI and Digital Transformation
The Women’s Tennis Association has entered into a new multi-year partnership with Accenture aimed at modernizing the digital infrastructure behind…
Gatorade Targets Women’s Performance Gap With Multi-Year Science Initiative
Gatorade is making a significant strategic push into women’s performance science with the launch of “Body of Science,” a multi-year…
OLLY and Naomi Osaka Launch Mental Health Campaign, Signaling Deeper Convergence of Wellness, Advocacy and Brand Purpose
As Mental Health Awareness Month continues to evolve into a major platform for brand-led social impact, OLLY has partnered with…
ŌURA Secures Landmark USTA Partnership, Bringing Wearable Performance Tech to the US Open Stage
The convergence of performance science and racquet sports is accelerating, as ŌURA has been named the official wearable fitness device…
Pongbot Aligns with Cam Jordan Foundation, Spotlighting AI Training Tech Through Pickleball Philanthropy
Pongbot has been named the presenting sponsor of the 2nd Annual Cam Jordan Foundation Pickleball Tournament—positioning its emerging AI-powered training…
US Squash Announces Historic Partnership with Hightower
Hightower Signs Sports Sponsorship to Become US Squash’s Exclusive “Official Wealth Management Partner” Multi-year Partnership Signifies Largest Corporate Partnership in…
Inaugural $100,000 US Open TYPTI Championship Launches In Los Angeles May 20-24 at Calabasas Pickleball Club
TYPTI Founder Steve Bellamy Also Announces ITA $25,000 Collegiate / Professional / Amateur Event at Barnes Tennis Center In San…
Veolia Deepens Sustainability Play as Pickleball Scales, Extending PPA Partnership Into Year Three
As pickleball continues its rapid ascent as America’s fastest-growing sport, sustainability is emerging as a parallel priority—and global environmental services…
Arizona Project Moves Forward as World’s Largest Indoor Pickleball and Padel Venue Clears Permitting
A major milestone has been reached in one of the most ambitious racquet‑sport facility developments to date, as Caliber and…
Singapore Stakes Its Claim as Asia’s Pickleball Hub with Inaugural EPIC World Championship
Singapore is positioning itself at the center of pickleball’s global expansion with the launch of the inaugural EPIC World Championship…
Ping-Pong Diplomacy at 55: Global Media and Sport Reignite a Historic Bridge Between Nations
More than five decades after a table tennis exchange reshaped global geopolitics, a high-profile commemoration in Beijing is underscoring the…
JOOLA Targets Industry-Wide IP Enforcement in Paddle Technology Dispute
The next phase of pickleball’s evolution is no longer being defined solely on the court—it’s being contested in the courtroom….
USA Pickleball Extends USA SHADE Partnership to Elevate Facility Performance Through 2026
As pickleball’s infrastructure race accelerates across the U.S., facility design is emerging as a critical battleground for differentiation—and increasingly, for…
Orlin & Cohen Named Official Orthopedic & Sports Medicine Partner of the Picklr Centereach
Long Island’s Leading Orthopedic Group Partners with Premier Indoor Pickleball Franchise to Deliver Concierge Priority Care for Picklr Centereach Members…
Pro Padel League Secures $15M Series A as Institutional Capital Targets Padel’s U.S. Breakout
The professionalization of padel in North America continues to accelerate, with the Pro Padel League (PPL) announcing a $15 million…
Tennis Channel Sets New Benchmark with Record-Breaking BNP Paribas Open Coverage
Tennis Channel delivered its largest audience in network history at the 2026 BNP Paribas Open, underscoring the continued surge in…
