In a move that further consolidates its leadership position in pickleball, Franklin Sports has been named Official Title Sponsor of…
Business
ASE Names MKTG as Global PR Agency to Accelerate Racquet Sports Platform Rollout
As investment and innovation continue to reshape the racquet-sports landscape, Agassi Sports Entertainment Corp. (ASE) has appointed MKTG Sports +…
National Padel League Caps Record Debut Season with USA National Team League Finals in Miami
The rapid professionalization of American padel continues as the National Padel League (NPL) prepares to host the Season 1 National…
Mibro Brings AI Coaching to Padel at Mobile World Congress 2026
As padel continues its rapid global expansion, performance technology brands are racing to deliver sport-specific intelligence that matches the game’s…
AxyomCore Showcases High-Capacity Network Extender at MWC Barcelona
As connectivity demands surge across sports venues, entertainment spaces, and enterprise environments, AxyomCore is positioning indoor wireless infrastructure as a…
UTR Sports Expands Membership Value With Global Travel Benefits Partnership
UTR Sports is extending its platform beyond performance analytics with a new multi-year collaboration with travel technology company Hotel Planner,…
CÎROC Brings Elevated Hospitality to the Court as Official Vodka Sponsor of Desert Smash 2026
Luxury spirits brand CÎROC Vodka is stepping firmly into the racquet-sports spotlight, naming its CÎROC Athletic Club as the driving…
Windy City Sports Outlet Redefines Racquet Sports Retail With Test-Before-You-Buy Activations
As pickleball and padel continue to surge, retailers are being pushed to rethink how consumers discover, evaluate, and ultimately purchase…
SQAIRZ Becomes the Official Partner of the DUPR CollegeTour, Minor League Pickleball Tour, and High School Tour
WINDHAM, NH – SQAIRZ, the performance-focused leader in pickleball footwear, today announced a new partnership with DUPR (Dynamic Universal Pickleball Rating),…
Vasco Expands National Sports Surfacing Platform With Acquisition of Schubert Tennis
The Vasco Group has added Schubert Tennis to its growing national platform, reinforcing its strategy to build a scaled, end-to-end…
Rado Enters the Spotlight as Official Timekeeper of the Nexo Dallas Open
Swiss watchmaker Rado has been named the Official Timekeeper of the Nexo Dallas Open, marking a high-profile debut as the…
The RSPA Announces Völkl Tennis as Official Tennis Equipment Supplier, with Educational Support from SportsEdTV
RSPA and Völkl Tennis announce a partnership aligning professional instruction with player-centric equipment to improve learning and performance. MIAMI, FL…
Tennis Channel Founder Steve Bellamy Leads Iconic Investor Group to Launch New Racquet Sport TYPTI
The new sport debuts today with professional, amateur, collegiate, and high school competitions, major partnerships, and a growing national infrastructure…
DAOU Vineyards Returns as Official Wine Partner of the 2026 Nexo Dallas Open
DAOU Brings Signature Lounge and Immersive Wine Experience to the 2026 Nexo Dallas Open Tennis Tournament, February 7–15. PASO ROBLES,…
Pickleball Kingdom and the APP Partner to Send Paddle Battle Winners to the APP Tour
PHOENIX, AZ. – Pickleball Kingdom is proud to announce that the winners of Pickleball Kingdom Paddle Battle, the first-ever pickleball…
Bluestone Equity Partners Makes Strategic Investment in Selkirk Sport, Pickleball’s Leading Performance Equipment and Sportswear Brand
Pickleball remains the fastest-growing sport in America, with U.S. adult participation increasing approximately sixfold from 2019 to 2024 First external…
Reserve Cup Miami 2026 Announces Team Captains: Derek Jeter and Jimmy Butler
A marquee weekend of world-class padel and Miami-level entertainment with a post match party with 50 Cent MIAMI, FL – Reserve…
Pickleball Kingdom Launches The First-Ever Pickleball Competition Reality Show
PHOENIX, AZ – The wait is over! Pickleball Kingdom is launching Season 1 of Pickleball Kingdom Paddle Battle, the first-ever…
Nexo Becomes First-Ever Title Partner of the U.S. ATP 500 Dallas Open in Multi-Year Deal
The agreement builds on Nexo’s long-term approach to partnerships with established global sports institutions. FRISCO, Texas – Nexo, the digital…
Park Place Technologies Announced as Official Technology Partner of Pro Pickleball’s PPA and MLP, Merging Innovation and America’s Fastest-Growing Sport
Cleveland, Ohio, — Park Place Technologies, a global IT infrastructure services firm based in Cleveland, announced today that it has…
