Veolia is expanding its sustainability initiatives with the Carvana PPA Tour, bringing water conservation, recycling and waste-reduction programs to two…
Business
USTA Coaching Surpasses 17,000 Members as Tennis Growth Fuels Demand for Coaches
USTA Coaching has surpassed 17,000 community members in its first year, underscoring the growing need for qualified instructors as U.S….
IBM Brings AI-Powered US Open Fan Experience Back to Madison Square Park
IBM is bringing the US Open back to the heart of Manhattan with a free, four-day fan experience at Madison…
Dunkin’ Serves Up Tennis-Themed Drinks, HEAD Collaboration and New York Fan Experience
Dunkin’ is getting into the swing of tennis season with a collection of limited-edition drinks, collectibles, merchandise and fan experiences…
Humanoid Robots Take the Court in Autonomous Tennis Milestone
Tennis provided the stage for a striking demonstration of advances in artificial intelligence and robotics as humanoid robots developed by…
JPMorganChase Celebrates 45 Years of US Open Partnership
JPMorganChase is marking a major sponsorship milestone at this year’s US Open, celebrating 45 years of partnership with the tournament…
Alliant Returns to US Open With Third Consecutive Athlete Campaign
Alliant Insurance Services is returning to the US Open for a third consecutive year with an athlete-focused campaign that uses…
Huawei Expands Wearable Sports Ecosystem With New Apps for Padel, Running and Cycling
Huawei is expanding the sports capabilities of its HUAWEI WATCH FIT 5 Series through a growing ecosystem of third-party applications…
Caliber Launches Tokenized Investment Offering for PURE Pickleball & Padel
Caliber has launched a tokenized real estate investment offering tied to PURE Pickleball & Padel, marking the alternative asset manager’s…
Agassi Sports Entertainment, USTA Coaching Partner on AI-Powered Tennis Instruction
Agassi Sports Entertainment (ASE) and USTA Coaching have entered into a multi-year collaboration aimed at modernizing tennis instruction by combining…
American Express Expands Fan Experiences and Premium Perks for 2026 US Open
American Express is expanding its presence at the 2026 US Open with a new slate of interactive fan experiences and…
Tecnifibre Partners with HotelPlanner Tennis Tour to Support Rising Players
The HotelPlanner Tennis Tour has announced a new partnership with Tecnifibre aimed at providing emerging professional tennis players with equipment,…
Agassi Sports Entertainment Launches Global ‘Let’s Play’ Pickleball and Padel Platform
Agassi Sports Entertainment (ASE) is making a major move into the club and facility business with the launch of “Let’s…
BOAST Names Adam Black Head of Padel to Lead Global Growth Strategy
PALM BEACH, FL & LONDON, UK — BOAST today announced the appointment of Adam Black as Head of Padel, reinforcing…
Intennse Championship Weekend Set to Begin on Friday With Bata Trophy on the LINE
Bata Trophy to be presented following Saturday’s Championship Match; limited tickets remaining ATLANTA, GA — The INTENNSE regular season concluded…
World of Hyatt Named Official Hotel Sponsor of Laver Cup London 2026
LONDON — World of Hyatt has been named the official hotel sponsor of the Laver Cup London 2026, extending the…
Kellogg’s Raisin Bran Serves Up ‘The Fibes’ in Creative Major League Pickleball Partnership
Major League Pickleball is adding a healthy dose of humor to its 2026 Mid-Season Tournament through an unexpected brand activation…
Paddletek Expands Pickleball Portfolio with PIKKL Acquisition, Signs Johnson Family and Hurricane Tyra Black
The Paddletek Group has made one of the biggest moves of the 2026 pickleball season, announcing both the acquisition of…
NCAA Settlement Opens New Era for Tennis Prize Money Rules
A landmark legal settlement could reshape the pathway from junior tennis to the college game after a federal judge granted…
Flexjet Renews Sponsorship of Laver Cup for London 2026
The Laver Cup has secured the return of one of its premium partners, with luxury private aviation provider Flexjet renewing…
