American Express is expanding its presence at the 2026 US Open with a new slate of interactive fan experiences and…
Business
Tecnifibre Partners with HotelPlanner Tennis Tour to Support Rising Players
The HotelPlanner Tennis Tour has announced a new partnership with Tecnifibre aimed at providing emerging professional tennis players with equipment,…
Agassi Sports Entertainment Launches Global ‘Let’s Play’ Pickleball and Padel Platform
Agassi Sports Entertainment (ASE) is making a major move into the club and facility business with the launch of “Let’s…
BOAST Names Adam Black Head of Padel to Lead Global Growth Strategy
PALM BEACH, FL & LONDON, UK — BOAST today announced the appointment of Adam Black as Head of Padel, reinforcing…
Intennse Championship Weekend Set to Begin on Friday With Bata Trophy on the LINE
Bata Trophy to be presented following Saturday’s Championship Match; limited tickets remaining ATLANTA, GA — The INTENNSE regular season concluded…
World of Hyatt Named Official Hotel Sponsor of Laver Cup London 2026
LONDON — World of Hyatt has been named the official hotel sponsor of the Laver Cup London 2026, extending the…
Kellogg’s Raisin Bran Serves Up ‘The Fibes’ in Creative Major League Pickleball Partnership
Major League Pickleball is adding a healthy dose of humor to its 2026 Mid-Season Tournament through an unexpected brand activation…
Paddletek Expands Pickleball Portfolio with PIKKL Acquisition, Signs Johnson Family and Hurricane Tyra Black
The Paddletek Group has made one of the biggest moves of the 2026 pickleball season, announcing both the acquisition of…
NCAA Settlement Opens New Era for Tennis Prize Money Rules
A landmark legal settlement could reshape the pathway from junior tennis to the college game after a federal judge granted…
Flexjet Renews Sponsorship of Laver Cup for London 2026
The Laver Cup has secured the return of one of its premium partners, with luxury private aviation provider Flexjet renewing…
World Tennis Unveils New Identity, Ambitious Global Growth Strategy
The International Tennis Federation has officially entered a new chapter, unveiling its new identity as World Tennis and introducing a…
U.S. Blind Tennis Association Announces First-Ever National Championship
Top players from across the country will compete in Pennsylvania from August 7-9 at the first national championship in U.S….
Tennis Australia to partner with PGA TOUR to deliver 2028 Presidents Cup
MELBOURNE, VICTORIA, AUSTRALIA and PONTE VEDRA BEACH, FLORIDA – Tennis Australia (TA) and the PGA TOUR today announced a new…
The Picklr Expands Indiana Footprint with New Avon Club
The indoor pickleball boom continues across the Midwest as The Picklr opened its newest Indiana facility in Avon, marking another…
PlayerU Launches AI-Powered Pickleball Training App on Apple and Google Platforms
The intersection of pickleball and artificial intelligence took another step forward this week as PlayerU Software Solutions officially launched its…
Sportradar Secures Long-Term Wimbledon Rights Deal, Strengthening Tennis Data Leadership
Sports technology giant Sportradar has extended its exclusive agreement with the All England Lawn Tennis and Croquet; it secures official…
Infosys and LTA Bring AI-Powered Fan Experiences to British Grass-Court Season
Artificial intelligence is taking center court in British tennis this summer as Infosys and the Lawn Tennis Association (LTA) unveil…
Kitchen Line Coffee Co. Serves Up Its Summer Lineup of Pickleball-Inspired Coffee Blends
Pickleball lifestyle coffee brand expands direct-to-consumer offerings and wholesale opportunities for pickleball facilities, specialty retailers, and sporting goods partners. Kitchen…
UTR Sports and Little Mo Expand Membership Benefits for Junior Tennis Families
In a move aimed at strengthening the junior player development pathway, UTR Sports and Little Mo have announced a new…
Redvanly Named Preferred Partner of Troon, Cliff Drysdale Tennis & Peter Burwash International
Premium Performance Apparel Brand Aligns with Troon, Cliff Drysdale Tennis and Peter Burwash International in a Cross-Functional Partnership to Drive…
