In a move aimed at strengthening the junior player development pathway, UTR Sports and Little Mo have announced a new…
Business
Redvanly Named Preferred Partner of Troon, Cliff Drysdale Tennis & Peter Burwash International
Premium Performance Apparel Brand Aligns with Troon, Cliff Drysdale Tennis and Peter Burwash International in a Cross-Functional Partnership to Drive…
Clear Skies Hospitality Expands with Acquisition of New Orleans Pickleball Destination
Clear Skies Hospitality, the Chicago-based operator behind the SPF pickleball club brand, has acquired The Exchange Pickleball + Bar in…
Agassi Sports Entertainment To Go Public
Agassi Sports Entertainment has taken a significant step in its capital markets strategy, announcing that it has filed an application…
PaddleTechPro LLC Launches JOOLAREPAIR: The 3-Second Pickleball Paddle Restoration Spray That Brings Back Factory Spin and Grip
As pickleball equipment innovation accelerates, a new product launch is targeting one of the sport’s most persistent performance issues: paddle…
Once Upon a Coconut to Send Four Lucky Fans to the 2026 DoorDash MLP Finals
hydration company Once Upon a Coconut is leaning into fan engagement with a national sweepstakes tied to the 2026 DoorDash…
Acemate Expands AI Tennis Platform With New Drill and Scoring System
AI tennis training company Acemate has introduced a major software upgrade designed to evolve its robotic tennis system from a…
World Team Tennis Eyes Modern Relaunch With Player Equity and Arena-Driven Format
World Team Tennis is preparing for a high-profile return in 2026, reviving one of professional tennis’ most recognizable alternative formats…
Selkirk deepens player-first mission with acquisition of Bread & Butter Pickleball Company
Together, the companies aim to broaden access to pickleball while serving a wider range of players through distinct, complementary brands….
London Summit Signals Growing Convergence of Global Sports, Technology and Investment
The inaugural World Sports Economy Summit launched in London this week, positioning itself as a new international platform focused on…
VanEck Expands Sports Marketing Strategy Through Anglo American Padel Cup Partnership
Global investment manager VanEck has been named the Exclusive ETF Partner of the Anglo American Padel Cup, marking another sign…
SeatGeek Deepens Tennis Footprint Through Beemok Sports & Entertainment Partnership
SeatGeek is expanding its presence in professional tennis through a new partnership with Beemok Sports & Entertainment, becoming the official…
Accenture and WTA Launch Multi-Year Partnership Focused on AI and Digital Transformation
The Women’s Tennis Association has entered into a new multi-year partnership with Accenture aimed at modernizing the digital infrastructure behind…
Gatorade Targets Women’s Performance Gap With Multi-Year Science Initiative
Gatorade is making a significant strategic push into women’s performance science with the launch of “Body of Science,” a multi-year…
OLLY and Naomi Osaka Launch Mental Health Campaign, Signaling Deeper Convergence of Wellness, Advocacy and Brand Purpose
As Mental Health Awareness Month continues to evolve into a major platform for brand-led social impact, OLLY has partnered with…
ŌURA Secures Landmark USTA Partnership, Bringing Wearable Performance Tech to the US Open Stage
The convergence of performance science and racquet sports is accelerating, as ŌURA has been named the official wearable fitness device…
Pongbot Aligns with Cam Jordan Foundation, Spotlighting AI Training Tech Through Pickleball Philanthropy
Pongbot has been named the presenting sponsor of the 2nd Annual Cam Jordan Foundation Pickleball Tournament—positioning its emerging AI-powered training…
US Squash Announces Historic Partnership with Hightower
Hightower Signs Sports Sponsorship to Become US Squash’s Exclusive “Official Wealth Management Partner” Multi-year Partnership Signifies Largest Corporate Partnership in…
Inaugural $100,000 US Open TYPTI Championship Launches In Los Angeles May 20-24 at Calabasas Pickleball Club
TYPTI Founder Steve Bellamy Also Announces ITA $25,000 Collegiate / Professional / Amateur Event at Barnes Tennis Center In San…
Veolia Deepens Sustainability Play as Pickleball Scales, Extending PPA Partnership Into Year Three
As pickleball continues its rapid ascent as America’s fastest-growing sport, sustainability is emerging as a parallel priority—and global environmental services…
