US Squash is revamping its membership program with expanded benefits, new industry partnerships and a premium membership tier designed to deliver additional value to the sport’s most engaged players and fans.
The national governing body has introduced US Squash Performance+, a new membership option that bundles premium services and benefits into a single package. Developed in collaboration with industry partners including Club Locker, Dunlop, Harrow and SquashTV, the offering is designed to provide greater convenience and value for competitive players and dedicated squash followers.
A key component of Performance+ is the inclusion of Club Locker Premium, expanding the relationship between US Squash and the digital platform used to manage memberships and support competitive play. The new tier also brings together additional partner benefits, creating a more comprehensive membership offering.
The organization is simultaneously enhancing its standard membership without increasing the annual price. Existing and new members will gain access to additional discounts and exclusive benefits through the US Squash Official Supplier Program, strengthening the connection between the governing body, equipment manufacturers and the broader squash community.
From a business perspective, the changes reflect a strategy increasingly adopted by sports organizations: using tiered memberships and commercial partnerships to deepen engagement, improve member retention and create additional value beyond traditional membership services.
The Performance+ model also provides US Squash with an opportunity to serve different segments of its audience more effectively, offering an expanded package for highly engaged players while maintaining an accessible standard membership.
All memberships will continue to be managed through Club Locker, allowing members to select their preferred tier and manage their accounts through the existing platform.
The initiative is part of US Squash’s broader effort to strengthen the sport’s infrastructure, support long-term participation and expand its reach. By combining supplier partnerships, digital services and differentiated membership options, the organization is positioning membership as a more comprehensive connection to the squash ecosystem.
