LONDON — World of Hyatt has been named the official hotel sponsor of the Laver Cup London 2026, extending the international tennis event’s hospitality platform through premium accommodations, loyalty benefits and exclusive fan experiences.
The partnership will give World of Hyatt members and fans booking through the tournament’s designated Hyatt channel access to special benefits at participating London properties. Offers include complimentary breakfast, discounts of up to 20% on food and beverage purchases and a welcome amenity at hotels including Park Hyatt London River Thames, Andaz London Liverpool Street and Hyatt Regency London – The Churchill.
World of Hyatt members will also be able to redeem loyalty points for select Laver Cup tickets and customized tournament experiences. Additional activations and member opportunities are expected to be announced ahead of the event.
The agreement reflects the continued convergence of sports, travel and experiential hospitality, as hotel and loyalty brands increasingly use major sporting events to provide members with access beyond traditional room stays. For Hyatt, the sponsorship also supports the company’s continued growth across the United Kingdom and Europe while creating a platform to attract new loyalty members and reward existing customers.
“Through World of Hyatt, fans will gain priority access, premium accommodation and exclusive ways to engage with the Laver Cup, extending the event experience well beyond the court,” Laver Cup CEO Steve Zacks said in announcing the partnership.
The Laver Cup features six leading European players competing against six players representing the rest of the world in a three-day team competition. The tournament, played on its signature black court, alternates annually between European and international host cities and is an official event on the ATP Tour calendar.
Laver Cup London 2026 will be held at The O2, with the tournament scheduled for September 25–27.
