The Laver Cup has secured the return of one of its premium partners, with luxury private aviation provider Flexjet renewing as an Official Sponsor for the 2026 event, reinforcing the tournament’s commitment to delivering a world-class experience on and off the court.
Flexjet will continue its partnership when the Laver Cup heads to London’s O2 Arena from September 25-27, 2026, providing private aviation services for players, team captains, tournament officials, and VIP guests. The company will also receive prominent brand visibility throughout the venue and across the tournament’s global media platforms.
The renewal builds on Flexjet’s successful sponsorship of previous Laver Cup editions and reflects the continued growth of one of tennis’s premier team competitions. Since its debut in 2017, the Laver Cup has established itself as a marquee event by bringing together many of the world’s top men’s players in a Ryder Cup-style format featuring Team Europe against Team World.
Tournament organizers praised Flexjet’s ongoing support, noting that the company shares the event’s emphasis on exceptional service, innovation, and premium experiences. Flexjet executives said the partnership aligns with the company’s focus on delivering personalized luxury travel while connecting with a global audience that values excellence and performance.
The announcement also highlights the increasing importance of premium lifestyle brands within professional tennis. Luxury travel, hospitality, financial services, and technology companies have become key commercial partners for major events, seeking to engage affluent consumers through exclusive experiences tied to elite sporting competitions.
For the racquet sports industry, Flexjet’s continued investment underscores the Laver Cup’s growing commercial appeal and demonstrates how high-profile international events continue to attract premium sponsors looking to reach a global audience of tennis fans, corporate partners, and luxury consumers.
