Dunkin’ is getting into the swing of tennis season with a collection of limited-edition drinks, collectibles, merchandise and fan experiences timed around one of the sport’s biggest events in New York. Beginning Aug. 30, the brand is rolling out two tennis-inspired beverages along with a collectible MUNCHKINS container, followed by a merchandise collaboration with HEAD and an experiential activation with American Express at Grand Central Terminal.
The limited-time menu features Melon Deuce Energy, combining watermelon lime and raspberry flavors with lemonade, and Matcha Point, a blend of matcha, French vanilla flavor and protein milk that provides 18 grams of protein in a medium serving. Customers purchasing a three-count assortment of MUNCHKINS Donut Hole Treats at participating locations can also receive a limited-edition mini tennis can while supplies last.
The tennis theme extends beyond the menu with Dunkin’s “Serve, Sip, Swing” merchandise collection launching Sept. 4. Headlining the collection are two HEAD x Dunkin’ tennis bags offered in the brand’s signature orange and pink and priced at $99 each. Additional tennis-inspired apparel and accessories will range from $15 to $50. The collaboration gives HEAD another consumer-facing connection to tennis culture beyond its traditional performance equipment and apparel business.
Dunkin’ is also partnering with American Express Gold on “Game, Set, Sip,” a two-day fan activation at Grand Central Terminal’s Vanderbilt Hall on Aug. 30-31. Visitors can participate in a precision challenge on the “Gold Court,” sample the new Dunkin’ menu items and take part in tennis-themed photo opportunities and other activities. American Express Gold Card Members will have access to a dedicated fast-pass line.
The campaign reflects the growing appeal of tennis as a platform for brands looking to connect sports with fashion, food and lifestyle culture. Dunkin’ is also teasing another tennis-related announcement, saying a “tennis legend” will join the campaign in early September.
