Sports technology giant Sportradar has extended its exclusive agreement with the All England Lawn Tennis and Croquet; it secures official Wimbledon data and audiovisual betting rights beyond the 2026 tournament and further solidifies its position as one of the most influential data providers in global tennis.
The multi-year renewal grants Sportradar exclusive worldwide distribution rights for official match data and live audiovisual betting content from both The Championships and Wimbledon Qualifying. The agreement builds upon rights acquired through Sportradar’s 2025 acquisition of IMG Arena’s sports betting rights portfolio, a transaction that significantly expanded the company’s presence across premier global sporting events.
For the racquet sports industry, the deal represents more than a betting-related rights agreement. Official data has become a critical component of modern fan engagement, powering live scoring, statistical analysis, predictive insights, media content, and real-time digital experiences. Wimbledon remains one of the most valuable properties in tennis, and retaining those rights ensures Sportradar remains a key technology partner across the sport’s ecosystem.
The extension also strengthens Sportradar’s already substantial tennis portfolio. The company now controls official data and betting rights for three of the four Grand Slam tournaments—Wimbledon, Roland-Garros, and the US Open—alongside extensive ATP and UTR coverage. In total, Sportradar delivers data from more than 40,000 tennis matches annually to media companies, sportsbooks, and digital platforms worldwide.
Company executives indicated the renewed partnership will support deeper integration of official data into emerging products, including enhanced in-play experiences, expanded player markets, and next-generation fan engagement tools. As AI-powered analytics and real-time personalization continue to reshape sports consumption, access to premium official data has become increasingly valuable.
The agreement underscores a broader trend across professional tennis: the growing importance of data as a commercial asset. While fans see scores and statistics on screen, the underlying data infrastructure has become a major revenue stream for tournaments and governing bodies while creating new opportunities for broadcasters, sportsbooks, sponsors, and technology providers.
