SeatGeek is expanding its presence in professional tennis through a new partnership with Beemok Sports & Entertainment, becoming the official ticketing provider for both the Cincinnati Open and the Credit One Charleston Open. The agreement further strengthens SeatGeek’s positioning within premium live sports and entertainment as venues and event operators continue prioritizing mobile-first ticketing ecosystems and enhanced fan data capabilities.
Under the multi-event partnership, SeatGeek will support ticketing operations, fan engagement tools, and digital commerce infrastructure for two of North America’s most prominent professional tennis events. The Cincinnati Open is one of the ATP and WTA Tours’ premier combined tournaments and is undergoing a significant expansion ahead of future editions, while the Credit One Charleston Open has established itself as the largest women’s-only professional tennis tournament in North America.
The partnership reflects a broader trend across live sports in which operators are increasingly seeking integrated ticketing platforms capable of combining mobile ticket management, dynamic pricing, consumer analytics, and personalized fan experiences into a single ecosystem. SeatGeek has continued to aggressively expand beyond its resale marketplace origins into enterprise ticketing partnerships across major sports leagues, college athletics, and entertainment properties.
Executives from both organizations emphasized the role technology now plays in shaping the modern fan journey, from initial ticket discovery through in-venue engagement. Beemok Sports & Entertainment has increasingly positioned its events around premium hospitality, digital innovation, and year-round audience engagement as competition intensifies for live event consumers and sponsorship dollars.
The move also highlights the growing commercial sophistication surrounding professional tennis events in the U.S., particularly as tournaments invest heavily in venue upgrades, hospitality experiences, and technology infrastructure to compete with other major sports and entertainment properties. The Cincinnati Open, in particular, is in the midst of a major redevelopment initiative designed to elevate the tournament’s long-term global positioning within the tennis calendar.
