Premium Performance Apparel Brand Aligns with Troon, Cliff Drysdale Tennis and Peter Burwash International in a Cross-Functional Partnership to Drive Marketing and Sales Programs Among Serious Golfers and Racquet Sports Enthusiasts
REDVANLY To Be Featured at shop.troon.com via the Company’s Shopify Collective
Scottsdale, Ariz. – Troon Partners Network, a division of Troon®, the leader in providing golf and club-related leisure and hospitality services, today announced REDVANLY, a premium performance apparel brand, as the company’s newest Preferred Partner.
Through a multi-year partnership, REDVANLY will connect directly with Troon’s global audience of golfers and racquet sports enthusiasts through integrated marketing campaigns, digital engagement, exclusive opportunities and special event activations.
Additionally, REDVANLY will support on-site retail programs and activations at Troon-managed facilities, as well as locations managed by Cliff Drysdale Tennis and Peter Burwash International nationwide. The brand will also receive featured placement on shop.troon.com through Troon’s Shopify Collective platform, extending its reach to Troon’s highly engaged customer base.
Designed for movement and built for everyday wear, REDVANLY delivers a modern take on performance apparel. Known for its signature pull-on waistband and premium fabrics, the brand combines clean styling with technical function, creating pieces that perform on the course, the court, and everywhere in between.
“We are excited to welcome REDVANLY to the Troon Partners Network, as they offer a broad range of products that align perfectly with not only Troon golfers, but tennis and pickleball players across both Cliff Drysdale Tennis and Peter Burwash International-managed facilities,” said Ryan Pensy, Vice President of Strategic Partnerships, Troon Partners Network. “Through direct marketing and networking across our worldwide portfolio of properties, REDVANLY will enjoy custom programming to promote their products, programs and services.”
“Our teams at Cliff Drysdale Tennis and Peter Burwash International welcome REDVANLY to our partnership network,” said Scott McCullough, President and CEO, Cliff Drysdale Tennis. “REDVANLY’s diverse collections of premium athletic wear is perfect for our customers, and we are confident the brand will resonate strongly across our facilities.”
REDVANLY is the latest company to join the Troon Partners Network. From golf, sports and leisure brands to the airline, automotive, food and beverage, and financial services sectors, Troon partners can secure exclusive status that provides direct marketing to millions of consumers every day. Through Troon Partners Network, companies/brands enjoy a range of partnership levels, from preferred to official status, and receive custom programming designed to fit the marketing needs of each respective product or service being offered.
“This is a natural fit for us. Troon, Cliff Drysdale Tennis and Peter Burwash International give us access to a strong, engaged audience across golf and racquet sports,” said Michael Shakespeare, Chief Marketing Officer, REDVANLY. “It’s the kind of environment where our premium product really stands out, and we look forward to building a strong long-term partnership with them.”
Adds Pensy, “Troon Partners Network has grown significantly during the past several years with a stable of both endemic and non-endemic companies/brands joining our platform to connect with our serious, avid athletes. Whether large or small, we cater to each company/brand individually and design high-impact marketing programs and activations to elevate their image and awareness through our various golf, racquet sports, leisure and hospitality audiences.”
For more information on marketing programs available through Troon Partners Network, contact Sabrina Hale at sabrina.hale@troon.com.
About Troon
Troon is the world’s largest golf and golf-related hospitality management company, providing services at locations in 45-plus states and 40-plus countries. In addition to private, daily fee, resort and municipal golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, True Club Solutions, RealFood Hospitality, Strategy & Design and RF DesignStudio, ICON Management and Eventive Sports. For additional news and information, visit www.Troon.com.
About REDVANLY
REDVANLY is a premium performance apparel brand redefining comfort and fit for the modern athlete. Best known for introducing pull-on golf bottoms, the brand blends technical fabrics with clean, elevated design to create versatile pieces built for sport and everyday life. Designed with a focus on movement, comfort, and style, REDVANLY delivers apparel that performs without compromise. To shop or learn more about REDVANLY products, visit redvanly.com.
Media Contact:
Rob Myers
Troon
480.477.0506
rmyers@troon.com
