Paddletek has been named the official paddle and ball partner of Chicken N Pickle in a new multi-year collaboration that will put the pickleball equipment brand’s products directly into the hands of players across the entertainment venue’s growing national footprint.
Under the partnership, guests at all 13 Chicken N Pickle locations will be able to demo, rent and purchase Paddletek paddles and balls on-site. The program is designed to give recreational and developing players an opportunity to test different paddle models during actual court play before deciding which equipment best fits their game.
Chicken N Pickle currently operates locations across Arizona, Colorado, Kansas, Missouri, Nevada, Oklahoma and Texas and attracts more than 5 million visits annually. Its venues combine indoor and outdoor pickleball courts with restaurants, bars and other social entertainment offerings, providing Paddletek with exposure to players ranging from first-time participants to competitive athletes.
The agreement extends beyond equipment availability. Team Paddletek professionals will make appearances at select Chicken N Pickle locations throughout the year for instructional clinics, exhibitions, product demonstrations and community events. Paddletek’s professional roster includes Christian Alshon, JW Johnson, Jorja Johnson, Tyra Black, Zane Navratil, Riley Newman and Connor Garnett, among others.
The partnership is scheduled to officially launch with a celebration in Kansas City in September, with participating athletes and programming to be announced. Paddletek and Chicken N Pickle are also developing a co-branded paddle expected to debut later this year, with specifications, pricing and availability forthcoming.
The collaboration comes amid a period of expansion for Paddletek. The company formed Paddletek Group in 2025 and recently acquired fellow performance paddle brand PIKKL, moves aimed at strengthening its position in the rapidly expanding pickleball equipment market. The Chicken N Pickle agreement further extends that strategy by putting Paddletek products into high-traffic recreational venues where consumers can experience the equipment before purchasing.
The partnership was developed with sports and entertainment marketing company Integrity 9.
