PALM BEACH, FL & LONDON, UK — BOAST today announced the appointment of Adam Black as Head of Padel, reinforcing the brand’s commitment to becoming a leading force in the rapidly growing global padel market.
Black joins BOAST with extensive experience in the international padel industry. As Founder and CEO of Aura Capital Partners and a presenter at The Padel World Summit, he has built one of the UK’s leading padel platforms, focused on growing participation through coaching, events, travel, equipment, and community-building. His work has positioned him as one of the sport’s emerging leaders and advocates in the United Kingdom.
In his new role, Black will lead BOAST’s global padel strategy, driving athlete and ambassador partnerships, tournament relationships, grassroots development, retail opportunities, and brand expansion throughout the UK and Europe. He will also work closely with the British Padel Awards (BPA) Network to help elevate BOAST’s presence within one of the sport’s fastest-growing markets.
“Padel represents one of the greatest growth opportunities in sport today,” said Matt Feuer, President of BOAST. “As a heritage racquet sports brand, expanding our investment into padel is a natural evolution. Adam brings an unmatched passion for the sport, deep industry relationships, and an entrepreneurial mindset that aligns perfectly with BOAST’sindependent spirit. We’re thrilled to welcome him to the team.”
Black believes BOAST’s history makes it uniquely positioned to shape the future of padel.
“There’s an incredible opportunity to introduce a new generation of players to one of the most iconic brands in racquet sports. BOAST has always represented more than apparel; it’s a brand built on confidence, authenticity, and racquet sports culture,” said Adam Black, Head of Padel, BOAST. “As padel continues its explosive global growth, I’m excited to help build BOAST’s presence internationally while staying true to the heritage that has made the brand so distinctive.”
The appointment comes as BOAST continues to expand its investment in padel through strategic partnerships, grassroots initiatives, and premier events. Most recently, the brand has sponsored tournaments and activations in U.S. padel markets, including Los Angeles, California; Palm Beach, Florida; and Charleston, South Carolina.
Founded in 1973, BOAST has long been synonymous with racquet sports culture, blending premium performance apparel with an irreverent American spirit that challenged convention on and off the court. Today, the brand continues to honor its heritage while investing in the next generation of racquet sports through tennis, padel, and the communities that surround them.
About BOAST
Founded in 1973, BOAST is the Original American Tennis Brand. Inspired by the culture of racquet sports, BOAST creates premium performance and lifestyle apparel that blends timeless style with a rebellious American spirit. Recognized by its iconic Japanese Maple Leaf logo, the brand has become synonymous with authentic sportswear that honors its heritage while embracing the future of tennis, padel, and the evolving racquet sports landscape. Crafted from elevated materials—including Peruvian Pima cotton, warp-knit, and whisper-knit fabrics—BOAST apparel combines modern performance with enduring style through refined details and timeless silhouettes designed for competition, travel, and everyday life.
For more details on BOAST apparel and accessories, please visit Boastusa.com or follow us @BOAST. Press contact:
Kate Tetirick, BOAST Public Relations & Events, kate@BOASTusa.com
Padel retail and marketing enquiries: Adam Black, BOAST Head of Padel adamblack@auracapitalpartners.co www.linkedin.com/in/adam-black-a2a560a/
