Tennis Channel delivered its largest audience in network history at the 2026 BNP Paribas Open, underscoring the continued surge in tennis consumption across both linear and digital platforms. The network reported a 39% year-over-year increase in total viewership, alongside record-setting streaming numbers, marking a new high-water mark for its multi-platform distribution strategy.
The growth extended beyond match coverage, with studio programming also seeing significant gains. TC Live, the network’s flagship pre- and post-match show, posted a 57% increase compared to 2025, reflecting stronger engagement across shoulder content and a broader appetite for always-on tennis coverage.
Digital performance played a central role in the milestone. TennisChannel.com, the Tennis Channel app, and social platforms all recorded record engagement levels during the tournament, reinforcing the shift toward streaming-first consumption habits among tennis audiences. The network’s promotional push—including a discounted annual subscription offering tied to the event—helped drive adoption and deepen viewer retention.
The results come amid broader momentum for the BNP Paribas Open itself, widely considered the “fifth Grand Slam,” which also set attendance records in 2026 with more than 527,000 fans on site.
Strategically, the performance positions Tennis Channel as a central beneficiary of tennis’s resurgence in the U.S., particularly as premium tournaments increasingly function as multi-platform media events. With continued coverage of the “Sunshine Double,” including the Miami Open, the network is leveraging marquee tournaments to expand reach, accelerate streaming growth, and reinforce its role as the sport’s primary U.S. broadcast home.
World No. 2 Jannik Sinner. (Source: Tennis Channel)
Coverage Continues for the “Sunshine Double” March 17-29 at the Miami Open, featuring Indian Wells Champions
Jannik Sinner and Aryna Sabalenka
TENNIS CHANNEL SCHEDULE:
Wednesday, March 25
9am PT / 12pm ET TC Live
10am PT / 1pm ET Women’s Singles Quarterfinals
12pm PT / 3pm ET Men’s Singles Quarterfinals
4pm PT / 7pm ET Women’s Singles Quarterfinals
6pm PT / 9pm ET Men’s Singles Quarterfinals
10am PT / 1pm ET Women’s Doubles Quarterfinals on TC2
Thursday, March 26
9am PT / 12pm ET TC Live
10am PT / 1pm ET Men’s Singles Quarterfinals
12pm PT / 3pm ET Women’s Singles Semifinals
2pm PT / 5pm ET Men’s Doubles Quarterfinals
4pm PT / 7pm ET Men’s Singles Quarterfinals
6pm PT / 9pm ET Women’s Singles Semifinals
10am PT / 1pm ET Men’s Doubles Quarterfinals on TC2
Friday, March 27
9am PT / 12pm ET TC Live
10am PT / 1pm ET Women’s Doubles Semifinals
12pm PT / 3pm ET Men’s Singles Semifinals
4pm PT / 7pm ET Men’s Singles Semifinals
6pm PT / 9pm ET Women’s Doubles Semifinals
10am PT / 1pm ET Men’s Doubles Semifinals
Saturday, March 28
9am PT / 12pm ET TC Live
9:30am PT / 12:30pm ET Men’s Doubles Final
11:30am PT / 2:30pm ET TC Live
12pm PT / 3pm ET Women’s Singles Final
2pm PT / 5pm ET TC Live Post Women’s Singles Final
Sunday, March 29
9am PT / 12pm ET TC Live
9:30am PT / 12:30pm ET Women’s Doubles Final
11:30am PT / 2:30pm ET TC Live
12pm PT / 3pm ET Men’s Singles Final
2pm PT / 5pm ET TC Live Post Men’s Singles Final
