Rinderknech joins Psycho Bunny’s elite athletes and is set to launch custom on-court apparel as the brand continues to expand its presence in the tennis world.
Premium menswear brand Psycho Bunny announced the addition of a brand new ambassador to its growing roster of tennis athletes: French player Arthur Rinderknech. This partnership reflects Psycho Bunny’s growing commitment to the world of tennis and its commitment to dressing both rising stars and established icons.
Known for his powerful serve and elegant full-court play, Rinderknech will wear custom-designed Psycho Bunny apparel during his matches on the ATP Tour. As a brand ambassador, he joins rising star Alexei Popyrin, strengthening Psycho Bunny’s credibility and visibility in the tennis world.
“Arthur brings a modern energy to the court, perfectly aligned with the Psycho Bunny spirit: bold individuality, refined style, and high-level performance,” said Anna Martini, CEO of Psycho Bunny. “His athleticism and poise make him the ideal representative as we continue to carve out a bold new niche for ourselves in tennis.”
This announcement is part of a series of strategic initiatives by Psycho Bunny in the tennis world, including its partnership with the National Bank Open and Tennis Canada as the official outfitter, as well as its ongoing collaboration with Popyrin. The brand is making its mark in the sport by combining its signature bold spirit with the performance demands of elite athletes.
“I’ve always loved expressing myself through my clothing, and Psycho Bunny allows me to be creative both on and off the court,” said Rinderknech. “The comfort is incredible, the look is right, and it gives me the confidence to play at my best. I’m proud to be part of a brand that’s redefining style in tennis.” »
With nearly 180 stores worldwide and a growing presence in the world of sports, Psycho Bunny pushes the boundaries of fashion, both on and off the court. The addition of Rinderknech to Psycho Bunny’s custom gear marks another milestone in the brand’s mission: to redefine boldness in style and performance in tennis.
ABOUT PSYCHO BUNNY:
Based in Montreal, Psycho Bunny is a global premium apparel brand known for its bold designs, uncompromising quality, and iconic bunny logo. Since its founding in 2005, the brand has been redefining modern style by combining classic elegance with a playful and irreverent touch. First known for its premium polo shirts, Psycho Bunny now offers a full line of clothing and accessories for men, women, and children. With nearly 180 boutiques worldwide and a firm commitment to excellence, the brand is growing rapidly, creating refined fashion from the finest materials.
In 2024, The Bold Standard was launched—the result of Psycho Bunny’s unwavering commitment to exceptional quality, impactful design, and a bold and adventurous lifestyle. More than just a fashion statement, The Bold Standard embodies a state of mind, an attitude, a philosophy, a mantra, a rallying cry—even a true religion—carried by a now iconic bunny logo.
* SOURCE: The text of this press release, which is a translation, should in no way be considered official. The only authoritative version of the press release is the one in its original language. The translation should always be compared with the source text, which will be the legal precedent.
