Top-Ranked Athlete Joins Leading Topical Analgesic Brand in Major Marketing Initiative
MIDDLEBURG HEIGHTS, OH – Picklebalm, the premier topical analgesic specificallyformulated for pickleball players, today announced a partnership with Hunter Johnson, the #1 ranked men’s singles professional pickleball player. The collaboration marks a significant milestone in Picklebalm’s expanding national marketing strategy.
As part of this partnership, Johnson will represent Picklebalm both on and off the court, integrating the brand into his recovery routine while connecting with the pickleball community through various touchpoints including tournaments, social media, and player experiences.
“Hunter Johnson embodies everything Picklebalm stands for – elite performance, dedication to the sport,and a commitment to recovery that keeps players in the game,” said Tony West, SVP of Retail at Picklebalm. “As we expand into retail partners nationwide, having the #1 player authentically using and endorsing our product is a game-changer. This partnership is central to our broader marketing initiative to reach pickleball players at every level and establish Picklebalm as the go-to recovery solution for the sport.”
“I’m excited to partner with Picklebalm because recovery is such a critical part of performing at the highest level,” said Hunter Johnson. “The grind of the PPA Tour is intense and having a product I trust to help me recover between matches and tournaments makes all the difference. I’m looking forward to working withPicklebalm and connecting with the pickleball community in new ways.”
The partnership was facilitated by GSE Worldwide, Johnson’s representation agency. “Hunter is the perfectambassador for Picklebalm – authentic, elite, and truly dedicated to the sport and its community,” said Ellie Watkins, Agent, GSE Worldwide. “This partnership brings together the top player in the game with a brand that genuinely understands what pickleball players need. We’re thrilled to see this collaboration unfold.”
The Hunter Johnson partnership is part of Picklebalm’s comprehensive marketing push to solidify itsposition as the leading topical pain relief and recovery brand in pickleball’s rapidly growing market.
About Picklebalm
Picklebalm is a topical analgesic specifically formulated for pickleball players, providing targeted relief andsupporting faster recovery. Created by Compass Health Brands Corp. and headquartered in Middleburg Heights, OH, Picklebalm understands the unique demands of pickleball and delivers solutions that keep players in the game. For more information, visit www.picklebalm.com. Picklebalm is sold at www.Pickebalm.com, Amazon, CVS, HEB and Harris Teeter.
About Hunter Johnson
Hunter Johnson is the #1 ranked men’s singles professional pickleball player on the PPA Tour. Known for his competitive excellence and engaging personality, Johnson has become one of pickleball’s most recognizable athletes. He is represented by GSE Worldwide.
