– The original American tennis brand adds to its roster of athletes —
PALM BEACH, FL – BOAST proudly announces the signing of American tennis standout JJ Wolf. The partnership marks an exciting newchapter for both Wolf and BOAST, uniting one of the sport’s most dynamic competitors with a brand defined by its rich tennis heritage, premium design, and unmistakable American attitude.
Known for his intense on-court presence, relentless determination, and modern edge, Wolf embodies the BOAST ethos—confidence without compromise, performance with personality, and just the right dose of unpredictability.
Wolf represents the spirit of Americana. Raised in Cincinnati, Ohio, he rose through the ranks as an Ohio State Buckeye, earning Big Ten Tennis Athlete of the Year honors in 2019 – the same year he turned professional. In February2023, Wolf reached a career-high ATP singles ranking of World No. 39, placing him among the world’s elite. His ascent was punctuated by a breakthrough run at the 2023 Australian Open, where he advanced to the fourth round, defeatingmultiple seeded players and announcing himself on one of tennis’s biggest stages.
Now, after recovering from injury and beginning a new chapter with a new coach, Wolf is focused on returning to peak form, building momentum, and energizing crowds with his distinctive style of play.
“JJ plays the game with an edge,” said BOAST CEO Matt Feuer. “He’s disciplined, fearless, and brings real personality to the court. That combination fits perfectly with BOAST—on and off the court.”
“I’m excited to start this new and exciting chapter of my career with BOAST, a renowned and iconic American partner,” said JJ Wolf. “They are a perfect fit with who I am both on and off the court and I can’t wait to be wearing the clothes on court.”
As part of the partnership, Wolf will wear BOAST apparel during tournaments and training, and collaborate with the brand on future storytelling, content, and special initiatives.
Press Contact: Kate Tetirick, BOAST PR & Events kate@boastusa.com
About BOAST
BOAST was founded in 1973 and is the Original American Tennis Brand. Born from a spirit of lighthearted irreverence, BOAST injected wit and attitude intothe traditional country club sports culture—offering a distinctly American take on the sport and leisure lifestyle that defined the era, standing apart from the European tennis brands of the time. Now under new ownership, BOAST is building on its classic lifestyle aesthetic and deep tennis roots to engage a new generation of fans—while staying true to those who have always appreciated its heritage. BOAST apparel features timeless silhouettes and refined details crafted from elevated materials, including Peruvian Pima cotton, warp-knit, and whisper-knit fabrics—designed for both sport and everyday pursuits. For more details on BOAST apparel and accessories, please visit www.boastusa.com.
