The original American tennis brand brings its premium apparel and lighthearted wit to the annual philanthropic celebrity tennis event
WHAT: BOAST was the Official Apparel Partner of the 21st Desert Smash, the annual celebrity charity tennis event that brings together Hollywood stars and professional tennis players at La Quinta Resort and Club.
For the event, BOAST designed apparel exclusively for the exhibition ballkids and event staff, including premium performancepolos and shorts that enabled them to stay comfortable performing their on-court and off-court duties. BOAST also dressed the Desert Smash event Emcee, Nick McCarvel and celebrity guests including PINK, DJ LikeMike, Sam Asghari, Cheri Oteri, JonLovitz, and Kirk Fox.
Founded in 1973 by an All-American squash player and tennis pro, BOAST is the original American tennis brand. From reigning on-court and in country clubs to its rise in pop culture, BOAST has always been a challenger brand and embodies a champion’s spirit – taking on the traditional mainstays in tennis and representing those that play on their own terms.
THE BOAST DESERT SMASH APPAREL: As the Official Apparel Partner of Desert Smash, BOAST outfitted the ballkids and event staff in co-branded performance apparel including:
- BOAST Polo in Sky Blue
- BOAST Quarterzip in Navy Peacoat
- BOAST Short in Navy Peacoat
- BOAST Structured Activewear Hat in Navy Peacoat
- Sports Pack in Navy Peacoat
- Wristband Set in Light Blue
An exclusive BOAST x Desert Smash men’s and women’s tee will be available for purchase onsite during the exhibition events and following on www.boastusa.com.
For more information on BOAST, product images and samples, please contact Kate Tetirick, BOAST PR at kate@boastusa.com.
About BOAST
BOAST, founded in 1973 by an All-American, New England-based squash player and tennis pro, is the Original American Tennis Brand. BOAST infused a lighthearted irreverence into the traditional country club sports culture and brought a unique spin to the sport and leisure lifestyle that ruled the era, juxtaposed to the traditional European tennis brands. Now, under new ownership, the BOAST brand is building on an established classic lifestyle aesthetic and its tennis roots tocapture a new audience, while remaining authentic to brand fans who appreciate the BOAST heritage. BOAST apparel offers classic silhouettes and details done in elevated materials, including Peruvian Pima cotton and mother-of-pearl buttons for styles that work for sport and lifestyle pursuits.
For more details on BOAST apparel, gear and accessories, please visit www.boastusa.com.
