–the original American tennis brand sponsors its first ATP event since coming under new ownership; plans for additional 2025 sponsorships underway–
WHAT: BOAST is the official sponsor of the Delray Beach Open ball crew uniform, which designs apparel exclusively for the tennis tournament ball kids. Tasked with collecting and distributing balls, towels and drinks for players, ball kids have one of the most rigorous jobs on the court and are a constant presence. Their responsibilities call for premium performance apparel, a quality that heritage tennis brand BOAST is known for and will bring to the Delray Beach Open, Feb 7th-16th, 2025.
Founded in 1973 by an All-American squash player and tennis pro, BOAST is the original American tennis brand. From reigning on-court and in country clubs to its rise in pop culture, BOAST has always been a challenger brand and embodies a champion’s spirit – taking on the traditional mainstays in tennis and representing those that play on their own terms.
BOAST is also a sponsor of the 2025 USTA Kids Day on Feb 8th, where families and youth tennis players from the DelrayBeach Youth Foundation are invited to the Delray Beach Tennis Center for family-friendly tennis games, tennis stations and Family Challenge and Open Play before enjoying the Legends and ATTP matches.
THE BOAST DBO APPAREL: As the Official Sponsor of the Delray Beach Open ball crew uniforms, BOAST will be outfitting the kids in co-branded performance apparel including:
- BOAST Polo in Sky Blue
- BOAST Hoodie in Sky Blue
- BOAST Short in Navy Peacoat
- BOAST Structured Activewear Hat in Navy Peacoat
- Sports Pack in Navy Peacoat
- Wristband Set in Navy Peacoat
An exclusive BOAST Delray Beach Open capsule will be available for purchase onsite during the tournament and following on www.boastusa.com.
For more information on BOAST, product images and samples, please contact Kate Tetirick, BOAST PR at kate@boastusa.com.
About
BOAST, founded in 1973 by an All-American, New England-based squash player and tennis pro, is the Original American Tennis Brand. BOAST infused a lighthearted irreverence into the traditional country club sports culture and brought a unique spin to the sport and leisure lifestyle that ruled the era, juxtaposed to the traditional European tennis brands. Now, under new ownership, the BOAST brand is building on an established classic lifestyle aesthetic and its tennis roots tocapture a new audience, while remaining authentic to brand fans who appreciate the BOAST heritage. BOAST apparel offers classic silhouettes and details done in elevated materials, including Peruvian Pima cotton and mother-of-pearl buttons for styles that work for sport and lifestyle pursuits.
For more details on BOAST apparel, gear and accessories, please visit www.boastusa.com.
