ATLANTA, GA – INTENNSE™ announced that BOAST will serve as a Proud ApparelPartner of the INTENNSE Challenge Series for the 2026 season. The partnership extends and expands a relationship launched last season.
Under the renewed agreement, BOAST will design and provide official on-court uniforms for all INTENNSE Challenge Series players and coaches.
The INTENNSE Challenge Series presented by BOAST is a competitive pathway designed to identify and elevate rising tennis players into the professional league by placing them in fast-paced Bolts, grouped by metrics such as World Tennis Number, Universal Tennis Rating, and professional rankings, with prize moneyand advancement opportunities at every stage. Held during INTENNSE competition weeks at the INTENNSE Arena at Assembly Studios in Atlanta, the Series runs across multiple days and ends with a high-stakes Challenge Team Arc against INTENNSE pro players.
“The INTENNSE Challenge Series is where elite competition meets opportunity,” said INTENNSE Commissioner Barry Fulcher. “It is a true proving ground for players who believe they belong in the pro league, providing them with a clear pathway to step into our arena, test themselves against the best of INTENNSE,and try to earn their place in the league.”
INTENNSE and BOAST will work together to create Challenge Series merchandise available within the INTENNSE Arena retail space. The partnership will add to the expanding range of co-branded fan apparel, giving supporters more ways to represent INTENNSE and BOAST in and out of the arena.
“We are thrilled to welcome BOAST back to INTENNSE tennis for 2026 and to expand what we’re building together around the Challenge Series,” said INTENNSE CEO, Charles Allen. “BOAST shares our challengermindset and commitment to doing things differently, and this renewed partnership elevates both the athlete experience on court and the fan experience across our platforms.”
“INTENNSE has created a truly unique platform that brings together competition, culture, and community in a fresh way,” said Matt Feuer, CEO of BOAST. “For 2026, this partnership allows us to connect with a newgeneration of racquet athletes through a format that feels dynamic, relevant, and distinctly BOAST. As a challenger brand, we’re proud to outfit teams that embody that same competitive spirit – pushing boundaries, competing withconviction, and giving their all every time they step on court.”
INTENNSE’s 2026 season will run from June 5 through Championship Weekend, August 2, 2026. For more information, visit www.intennse.com
Season ticket deposits for 2026 are now being accepted at INTENNSE Tickets
Additional details about the 2026 season, including schedule information, ticketing, and team announcements, will be released soon.
For partnership information, contact Kevin Wagner at Kevin@intennse.com.
About INTENNSE:
INTENNSE is a fast-paced, team-based format designed to elevate both player performance and fanengagement. Featuring simplified scoring, nonstop action, and an immersive environment, INTENNSE is bringing new energy and a new narrative to the sport of tennis. The league enters the 2026 season with 10-teams all based out of Assembly Studios in Atlanta, GA. Learn more at www.intennse.com.
Follow INTENNSE:
Instagram: @INTENNSEtennis
Twitter/X: @INTENNSEtennis
facebook.com/intennse/ tiktok.com/@intennsetennis
About BOAST:
BOAST was founded in 1973 and is the Original American Tennis Brand. Born from a spirit of lighthearted irreverence, BOAST injected wit and attitude into the traditional country club sports culture—offering adistinctly American take on the sport and leisure lifestyle that defined the era, standing apart from the European tennis brands of the time.
Now under new ownership, BOAST is building on its classic lifestyle aesthetic and deep tennis roots to engage a new generation of fans—while staying true to those who have always appreciated its heritage. BOAST apparel features timeless silhouettes and refined details crafted from elevated materials, including Peruvian Pima cotton, warp-knit, and whisper-knit fabrics—designed for both sport and everyday pursuits.
For more details on BOAST apparel and accessories, please visit www.boastusa.com or follow us @boast.
Press Contact: Kate Tetirick, BOAST PR & Events kate@boastusa.com
