— The iconic heritage brand amps up its presence with an elevated booth experience amid the PGAShow’s rapidly expanding racquet sports lineup, January 20–23, 2026 —
PALM BEACH, FL – With racquet sports continuing to make waves at the annual PGA Show, BOAST—the original American tennis brand—will debut an all-new presence in “The Retreat,” an exclusive area dedicated to lifestyle and sport brands. The immersive booth experience will spotlight BOAST’s rich tennis heritage, premium design, and unmistakable American attitude.
Founded in 1973, BOAST emerged as the bold American counterpoint to European tennis apparel mainstays. From its roots on the court and in country clubs to its influence across pop culture, BOAST has remained true toits heritage—celebrating the irreverent, self-assured, and effortlessly cool spirit of those who play on their own terms.
As the PGA Show continues to embrace the growth of racquet sports, BOAST’s elevated presence underscores the brand’s role in shaping a new era for multi-sport enthusiasts—welcoming new players to the game while kindling nostalgia for those who remember tennis at its most iconic.
Attending the PGA Show? Visit BOAST at Booth 7255.
For more information on BOAST, please visit: www.boastusa.com. Follow us @boast for news on products, events, and happenings.
Press Information: Kate Tetirick, BOAST PR & Events kate@boastusa.com.
About BOAST
BOAST was founded in 1973 and is the Original American Tennis Brand. BOAST infused a lighthearted irreverence into the traditional country club sports culture and brought a unique spin to the sport and leisure lifestyle that ruled the era, juxtaposed to the traditional European tennis brands. Now, under new ownership, the BOAST brand is building on an established classic lifestyle aesthetic and its tennis roots to capture a new audience, while remaining authentic to brand fans who appreciate the BOAST heritage. BOAST apparel offers classic silhouettes and details done in elevated materials, including Peruvian Pima cotton, warp-knit, and whisper-knit fabrics for styles that work for sport and lifestyle pursuits.
For more details on BOAST apparel and accessories, please visit www.boastusa.com.
