As investment and innovation continue to reshape the racquet-sports landscape, Agassi Sports Entertainment Corp. (ASE) has appointed MKTG Sports + Entertainment as its global PR Agency of Record, signaling an intensified push to elevate brand positioning and market visibility across tennis, pickleball, and padel.
The Las Vegas-based sports entertainment and technology company, publicly traded under OTC PINK: AASP, is entering a pivotal growth phase as it advances development of its Agassi Intelligence platform — a digital ecosystem designed to modernize player development and fan engagement across racquet sports.
Strategic Communications Backed by Global Scale
MKTG operates within Dentsu, the Tokyo-headquartered global media and marketing network active in more than 140 markets. Through that integration, ASE will also gain access to **dentsu Sports Analytics**, which specializes in sponsorship valuation, fan intelligence, and performance measurement.
The mandate covers year-round communications strategy, including brand positioning, product launch support, earned media, and executive visibility. The account will be overseen by Stephanie Rudnick, General Manager of PR at MKTG in Sydney, with day-to-day leadership from Los Angeles-based Emmanuel Cavaleri. The team will operate across the U.S. and Australia, with global resources deployed as needed.
For ASE, the appointment reflects a deliberate effort to align storytelling with data-driven market insight as it prepares to scale.
Building the Agassi Intelligence Ecosystem
At the center of ASE’s strategy is the Agassi Intelligence platform, a phased digital rollout expected to begin in tennis before expanding into pickleball and padel. The ecosystem is designed to integrate AI-powered coaching, swing analysis, and personalized equipment recommendations — positioning the company at the intersection of performance technology and community engagement.
CEO Ronald Boreta described the partnership as foundational to building long-term credibility as the company scales its technology platform and explores broader event and content initiatives within racquet sports.
The communications alignment also reinforces ASE’s reliance on the brand equity of Andre Agassi while seeking to expand into high-growth verticals such as pickleball and padel, where participation and commercial investment continue to accelerate.
A Broader Industry Signal
By pairing MKTG’s sports PR network — which includes experience with properties such as the Billie Jean King Cup, Tennis Australia, and multiple Grand Slams — with dentsu’s analytics infrastructure, ASE is positioning itself to compete in a crowded, innovation-driven market.
As racquet sports attract deeper capital investment and cross-category brand partnerships, communications strategy is no longer ancillary — it is infrastructure. ASE’s latest move suggests the company views visibility and data-grounded storytelling as core assets in its next phase of growth.
