From courtside celebrations, vibrant offsite pop-ups, and a new merch capsule collection, Aperol delivers a fresh dose of spontaneous summer fun to the 2025 US Open Tennis Championships
FLUSHING, N.Y., – Aperol® the iconic Italian aperitif, known for its vibrant orange hue and joyful, social spirit returns to the US Open for its third year as an official partner serving up summer and contagious joy during NYC’s ultimate daytime social gathering and world renowned international tennis championship.
Throughout the US Open, guests can find Aperol at the Aperol Bar, a branded indoor-outdoor patio located just off the primary esplanade east of Arthur Ashe Stadium. Aperol will also bring its signature flair near Court 5, where an authentic Italian Apé Truck will be stationed as a place to connect with friends between matches. Tennis fans can also find Aperol at branded bar carts located at Club Level, Promenade, and South Plaza as well as in the Chase Terrace & Lounge.
During the week of August 18th, Aperol will host vibrant orange samplings across New York City to celebrate the summer tennis season. On August 20th from 6-8pm ET at Sojourn Social, and Spritzenhaus, and on August 22nd from 5-7pm at T Squared, attendees who visit these locations will have the chance to receive exclusive plus ups and discounts that enhance the tennis watch season. These locations will have a QR code fans can find and scan to be Served Summer by Aperol. For those attending the US Open, guests can visit the Aperol Bar to scan and uplevel their US Open experience and get served Summer vibes all year long. For more information, fans can follow along on social media (@AperolSpritzOfficial).
To help fans serve summer from home, Aperol is also offering a Summer Spritz Kit. The kit is a limited-edition bundle featuring Aperol, Prosecco, soda water, and fresh oranges, along with celebratory extras like an Aperol-branded tote bag, sun hat, and sunglasses. The kit offers everything needed to craft the perfect Aperol Spritz and host a tennis watch party with flair. The Aperol Summer Spritz Kit can be purchased at https://www.aperol.com/en-us/our-products/summer-spritz-kit/
This year, the brand is especially excited to partner with actor, comedian, and cultural icon, Bowen Yang, who joins Aperol to celebrate the 2025 US Open, bringing his signature charm and wit to the championship’s most joy-filled moments. Known for his magnetic personality and sharp sense of humor, Bowen embodies Aperol’s playful social spirit and makes the perfect partner to serve summer through the tennis season and beyond.
“Summer in New York is a movie, and the US Open is the scene-stealer,” says actor and comedian Bowen Yang. “Nothing captures that better than dressing up, catching a match, and raising an Aperol Spritz with friends. It’s summer in a glass and it’s a serve.”
This month, Aperol’s Tennis Capsule Collection also returns with a new drop of effortlessly stylish pieces inspired by Aperol Spritz and summer tennis aesthetics. The new collection serves up a fresh take on courtside style, drawing inspiration from the brand’s signature orange, Italian style, and a summer vibe that lasts long after the final match. Available for purchase at us-shop.aperol.com starting at $15, the capsule features bold hues, playful silhouettes, and fun accessories made to stand out during all outdoor social occasions.
“We’re thrilled to return to the US Open for a third year, sharing Aperol’s spirit of togetherness with tennis fans from around the world,” said Allison Varone, Campari America’s VP of Marketing. “This is a moment when people come together to celebrate summer, the sport, and authentic connections, which perfectly pairs with Italy’s #1 cocktail*, an Aperol Spritz.”
Aperol welcomes all adults 21+, whether at the US Open or watching from home, to enjoy the experience together with Aperol.
Aperol reminds all fans to enjoy this upcoming tournament season responsibly.
@AperolSpritzOfficial
#AperolServesSummer
#AperolSpritz
Aperol Spritz Recipe: “3-2-1” Aperol Spritz
Ingredients:
- 3 Parts of Prosecco D.O.C.
- 2 Parts of Aperol
- 1 Part of Soda Water (served from a siphon or chilled bottle)
- 1 Slice of orange
METHOD: In a wine glass full of ice, combine 3 parts of Prosecco D.O.C. followed by 2 parts Aperol. Add 1 part or a splash of soda water and garnish with an orange slice. The result should be a uniform, perfect orange color.
GLASS: Wine glass
ABOUT APEROL/APEROL SPRITZ
Aperol® is the iconic aperitif known globally for its bright orange hue and unique floral flavor profile, which derives from a secret recipe that has remained unchanged for over a century. Launched in 1919 by the Barbieri Brothers in the Veneto Region of Italy, and recognized for sparking joyful connections and creating memorable, shared experiences, the signature cocktail, the Aperol Spritz, evokes the Italian lifestyle of togetherness.
Aperol Spritz is the #1 cocktail in Italy*, and the #8 cocktail globally**. The signature cocktail is made by mixing Aperol, Prosecco, and a splash of soda water in a wine glass full of ice, and garnishing with a slice of orange. Its light, herbaceous, and floral flavor profile truly make it the ideal drink for every occasion.
*Source: BVA Doxa – based on cocktail consumption in the past 3 months, overall and during the aperitif, within a list of 34 cocktails. Research conducted in April 2024 among a sample of 1,283 alcoholic drinkers, aged 18-55 y.o. in Italy.
**Source: Drinks International’s 2024 Brand Report
ABOUT CAMPARI GROUP
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional, and Local priorities. Global Priorities, the Group’s key focus, include Aperol, Campari, SKYY, Grand Marnier, Espolòn, Courvoisier, Wild Turkey, and Appleton Estate. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Campari Group’s growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses.
Headquartered in Milan, Italy, Campari Group operates in 25 production sites worldwide and has its own distribution network in 26 countries. Campari Group employs approximately 5,100 people. The shares of the parent company Davide Campari-Milano N.V. (Reuters CPRI.MI – Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com/en
Please enjoy our brands responsibly.
CONTACTS: M Booth PR; Aperol@mbooth.com
SOURCE Aperol
